Director of Marketing Analytics

A company is looking for a Director, Marketing Analytics & Operations.

Key Responsibilities

Lead Ideal Customer Profile (ICP) analysis and refinement, collaborating with Sales and Product teams

Develop advanced marketing metrics and analytics frameworks to optimize the customer journey

Establish comprehensive analytics for customer lifecycle performance and develop actionable dashboards and reports

Qualifications

Bachelor's degree in Marketing, Business, Economics, Statistics, Data Science, or a related field; Master's degree preferred

12+ years of experience in marketing analytics or operations, with 3-5 years in a leadership role

Proven expertise in measuring marketing performance across various channels in an Enterprise B2B environment

Advanced proficiency with marketing automation platforms, CRM systems, and data visualization tools

Expert-level skills in SQL; experience with Python or R for statistical analysis is a strong plus