Director of Energy Storage Segment and Product Based Marketing

Director Of Energy Storage Segment And Product Based Marketing

Albemarle is hiring for a Director of Energy Storage Segment and Product Based Marketing. This position is hybrid and located in the US or APAC regions.

The Director of Energy Storage Segment and Product Strategic Marketing is responsible for the development and execution of long-term marketing strategies that align with Albemarle's business goals, brand positioning, and market opportunities for specific market segments, regions and product portfolios, driving growth and competitive differentiation.

This role requires advanced collaboration, influencing, and communication skills to drive cross-functional partnership and collect insights from SMEs across the organization (Product Management, Pricing, Data Science, NBD, R&T, Marketing, Sales, External Affairs, etc.) to inform the strategy development as well as monitor and pivot execution with shifting market trends. The individual must be able to organize critical stakeholders to formulate robust, data-driven recommendations and facilitate strategic decisions for the future direction of the business.

This role will report directly into the Vice President of Strategic Marketing and will engage with internal cross-functional teams, as well as externally with clients to translate business objectives into actionable and impactful strategies with clear measurements of success and high-quality standards for execution.

What You Will Do

• Strategic Segment Strategy Planning : Develop and implement comprehensive marketing strategies that support business objectives and drive growth; Define and refine strategies for distinct customer segments based on market research, customer insights, and competitive analysis.
• Strategic Execution : Bridge the marketing strategy with localized execution, aligning closely with the key product market segments. Align GTM plans with corporate objectives, sales targets and strategic initiatives. The strategy aims to steer the enterprise, encompassing go-to-market, pricing, product portfolio, innovation, assets, regulatory, customer experience, and strategic partnerships. Devise and execute a project charter that outlines key workstreams, hypotheses, and outcomes to guide collaborative cross-functional work across internal stakeholders (Product Management, Pricing, Data Science, NBD, Field Marketing, Sales, External Affairs, Sustainability, etc.).
• Strategic Marketing Leadership : Craft differentiated value propositions and go-to-market strategies; Lead Voice of Customer (VOC) initiatives to uncover unmet needs and inform product positioning. Develop and execute marketing campaigns that resonate with target segments, in partnership with cross-functional stakeholders.
• Market Backed Intelligence and Analysis : Conduct market research, competitive analysis, and trend monitoring to inform strategy. Drive and utilize market-backed analysis through foundational work in voice of customer, trends & drivers, competitive threats, and scenario analysis. Drive internal focus on the market and competitive landscape through proactive communication and posing market-focused questions to that drive insights and customer focus with partner functions.
• Create Differentiated Value Propositions : Outline a compelling enterprise value proposition for different end-markets that are rooted in customer needs and benchmarked against competition that clearly convey differentiation and value creation for customers. Influence internal roadmaps to ensure the enterprise fulfills the value proposition and outline marketing campaigns that Field Marketing and Sales can deliver to the customer.
• New Product Development Roadmap and Portfolio Steering : Evaluate the market potential to innovate and develop new products for launch. Partner with R&D and NBD to design an ideation process that ensures the innovation pipeline is rooted in market needs and captures expertise from across the enterprise. Partner with NBD and Technology to design a portfolio steering process for Ideation and NPI / NTI Stage Gate that drives transparency on risk, expected returns, required resources, and overall project prioritization. Develop, in partnership with NBD, go-to-market strategies for new product development and market introduction.
• Strategy Performance and Optimization : Analyze ROI, customer data, and KPIs to optimize future efforts through the development of a Market Strategy Monitoring process that establishes feedback loops with cross-functional SMEs for market intelligence on supply-demand balances, customers, technology, competitive threats, and regulatory environments. Review market uncertainties and adjust the strategy with agility and speed to adapt to emerging trends, drivers, and / or competitive threats.
• Cross-Functional Collaboration : Act as a bridge between product management, sales, engineering, and executive leadership to ensure cohesive strategy execution.
• People and Culture Leadership : Supervise marketing staff and serve as a change agent to infuse market and customer centricity throughout the organization.
• Skills & Capabilities :
• Market Research & Analysis : Distill quantitative & qualitative data to identify key trends, drivers, and insights that frame both opportunity and risk for strategic decisions.
• Segmentation & Frameworks : Develop frameworks, scoring criteria, and data visualization that drive understanding and facilitate action around end-markets and target customers groups, resulting in clear direction for how to engage, service, and personalize offerings.
• Data-Driven Decision Making : Leverage data and analytics to guide hypothesis formation and testing; identify objective and enterprise-aligned metrics to measure progress and continuous improvement for informed recommendations and decision-making.
• Strategic Thinking & Planning : Collaborate with cross-functional teams to develop and execute long-term market strategies and visions that are actionable and aligned with enterprise goals.
• Customer and Market Centricity : Promote a market and customer-centric culture across cross-functional teams; extract deep insights from customer feedback, data analysis and market intelligence into larger frameworks.
• Communication Skills : Effectively and transparently communicate (verbal, written, presentation) market opportunities and risks as well as strategic choices and actions to executives, stakeholders, and target audiences.
• Facilitation and Influence : Orchestrate meetings, workshops, and broader programs to engage partner functions and manage stakeholders; gather inputs from multiple stakeholders and balance different inputs and perspectives; gain stakeholder buy-in during the strategy formation and champion engagement during execution.

What You Bring

This role requires a candidate who thrives in a fast-paced environment, is highly organized, and can manage a variety of initiatives simultaneously. The successful candidate will be an integral part of the team, driving key insights, enhancing customer relationships, and promoting the company's brand at industry events.

Benefits of Joining Albemarle

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.