StableWatch - Marketing Lead

StableWatch is building the world's most trusted platform for tracking, analyzing, and understanding the stablecoin ecosystem. In a world increasingly dependent on digital currencies, we believe stablecoins are foundational to financial access, on-chain utility, and global settlement.

Our mission is to empower individuals, builders, researchers, and institutions with actionable data, analysis, and insights into stablecoinsacross blockchains, protocols, and regulatory landscapes.

The Role

Were looking for a

Marketing Lead

to take ownership of the brand, user acquisition, product storytelling, and our digital footprint. This is a hybrid role across

Growth ,

Product Marketing , and

Digital Strategy ideal for someone whos equally creative and data-driven, and excited by the challenge of making StableWatch the go-to destination for stablecoin knowledge.

Youll work directly with the founders to shape the narrative, build campaigns, and develop strategies that drive both product adoption and thought leadership.

Strategy & Positioning

Define and continuously refine StableWatchs brand positioning and voice in the market

Own the GTM strategy for new features, reports, and research products

Build messaging frameworks that resonate with developers, institutions, and the broader crypto community

Growth Marketing

Own user acquisition funnelsfrom awareness to engagement

Launch experiments across email, content, SEO, paid media, partnerships, and community

Analyze campaign and traffic performance using tools like GA, Mixpanel, and Hubspot

Social & Content Strategy

Build and execute a content calendar across X (Twitter), Farcaster, LinkedIn, Mirror, Substack, and more

Work with research and data teams to publish high-signal dashboards, infographics, and insights

Develop social strategies that grow organic reach, trust, and influence

Product Marketing

Work closely with product and design to translate features into compelling benefits

Coordinate product launches and educational flows (onboarding, feature drops, lifecycle comms)

Create clear and concise user-facing copy (landing pages, in-app, tooltips, blog posts)

Why Join Us?

Shape the voice and impact of a category-defining platform

Work directly with experienced founders in the DeFi and analytics space

Help make stablecoin infrastructure more transparent and accessible to the world

Flexible work environment, high ownership, and a mission with real-world impact

You Might Be a Fit If You...

Have 4+ years in crypto / web3 marketing or related B2B / B2C SaaS

Love turning technical topics into accessible content for different audiences

Have built or scaled a brand or community from scratch

Understand the stablecoin ecosystem (USDC, USDT, LUSD, GHO, etc.) or are eager to learn

Are fluent in performance metrics, growth loops, and SEO

Have strong writing and editorial skills, especially in short-form and visual content

Are self-directed and excited to own marketing end-to-end

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