Communications And Brand Strategy Leader
This position is an exciting new role responsible for leading external and internal communications, content marketing, brand strategy, and social media for Henry Schein One. The leader will build and manage a team of individuals who together drive awareness for and engagement with the Henry Schein One story. The role serves as the key liaison for press, industry analysts, and other key influencers for Henry Schein One, while partnering with parent company Henry Schein, Inc. on our media and press strategy. The role will lead and manage a team to develop our company narrative, build external brand awareness, and support our overall communications strategy.
What you will do :
- Enhance and execute on Henry Schein One's company narrative and external brand strategy to educate customers, promote products, and increase brand awareness
- Partner closely with Executive team to ensure close alignment on consistent corporate messaging and branding across all channels
- Develop and manage strong relationships with internal and external stakeholders to develop, organize, and deliver public relations efforts to create community interest, awareness, understanding, and support of Henry Schein One's vision
- Maintain a crisis communications preparedness plan
- Develop and support Henry Schein One's corporate announcement strategy
- Oversee social media and community management
- Lead compelling thought leadership and content to drive perception of company as a leader in the dental and oral health community
- Build and execute an internal communications strategy that advances the key priorities of the business and builds the team's belief and confidence in the company's overall value proposition
- Develop customer communications to inform of new and upcoming operational successes
- Develop internal communications strategy and related content for key internal announcements, events, and initiatives
- Create and manage overall narrative, messaging, brand positioning
- Provide direct communications support for the CEO and executive management of Henry Schein One
Qualifications Must Have :
Typically 12 or more years of increasing responsibility and complexity in terms of any applicable professional experienceTypically a Bachelor's Degree or global equivalent in related disciplineBroad and unique range of professional skills with an expert understanding of industry practicesOutstanding proficiency with tools, systems, and proceduresExpert planning / organizational skills and techniquesExpert independent decision making, analysis, and problem solving skillsOutstanding verbal and written communication skillsOutstanding presentation and public speaking skillsOutstanding interpersonal skillsOutstanding conflict resolution skills and ability to deliver difficult messagesUse skill and influence to develop company objectives and principles and to achieve goals in creative and effective waysExcellent negotiating skillsStrategic planning skillsProject management, consultative skills, and ability to manage a budgetExpert in multiple technical and / or business skillsAbility to cultivate and develop lasting internal and external customer relationsRecognized in the industry as an expertStrong financial skillsNice to Have :
Master's degree or global equivalent preferredMay hold two or more...Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.