Media Buyer, Google Job at Launch Potato in Minneapolis

Overview

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY : $75,000 to $90,000 per year.

Responsibilities

YOUR ROLE

Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You’ll manage a large-scale budget ($20M+ / year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

• Own campaign performance end-to-end. Take full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
• Source and manage creative like a performance marketer. Write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
• Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
• Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes.
• Document tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for the Paid Media team and stakeholders.
• Collaborate with business leads, account managers, and yield partners to surface headwinds / tailwinds, provide performance updates, and drive alignment on priorities.
• Leverage competitive research to map the vertical landscape, uncover new opportunities, and lead growth initiatives.
• Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while scaling spend efficiently and protecting margins.

Qualifications

Must Have :

Experience : Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large-scale budgets ($20M+ / year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.

Competencies :

Compensation

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance, not annual cost of living adjustments.

Diversity, Equity, and Inclusion

Equal Opportunity We are committed to an inclusive culture and are proud to be an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.

Job Details

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