Mktg Plng & Opns Manager

Marketing Manager

Responsibilities include, but are not limited to :

• Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
• Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with Finance and Strategy to manage marketing budget tracking and reporting.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.
• Manages initiatives and projects in the Marketing department including monitoring project timelines, measuring KPIs, tracking campaign spend and ensuring brand compliance.
• Continuously reviews analytics, reporting, and team dashboards to measure the effectiveness of each channel and the overall performance of the marketing program.
• Identifies new practices and technologies in the ever-growing marketing tech landscape that will improve and optimize the marketing department's performance and lead to consumer revenue growth.
• Manages all internal marketing team communications channels and maintains a marketing project and campaign calendar, tracking key milestones and making adjustments as needed.

Valley National Bank is an Equal Opportunity / Affirmative Action Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.