Lead Analyst, FP&A - Unit DemandUnited States - Remote

Lead Financial Analyst - Marketing

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations, and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 100,000 customers from Fortune 500 enterprises to small businesses across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

We are seeking a dynamic and data-driven finance professional to join our FP&A team. In this critical role, you'll provide actionable financial insights that directly drive growth and efficiency within our Marketing organization. You'll have significant exposure to C-level leadership and a unique opportunity to shape the financial strategy for a rapidly growing SaaS business, directly contributing to our customer acquisition and revenue growth.

In this role, you will partner closely with Marketing leaders to analyze financial performance, refine forecasts, and ensure disciplined budget management for all marketing initiatives. You'll also drive improvements in efficiency metrics related to marketing spend, oversee marketing headcount reporting and planning, and build scalable financial models to guide decision-making for marketing investments.

What You'll Do :

• Lead financial processes, including variance analysis, reporting, and forecasting. Provide guidance to marketing business partners to strengthen overall financial capabilities.
• Support our monthly, quarterly, and annual planning processes. Partner with Marketing leadership to create a financial forecast and prepare review materials for executives.
• Analyze current and past trends in marketing financial & operational data (e.g., campaign ROI, customer acquisition cost, marketing spend by channel), then provide actionable insights to management.
• Create, maintain, and review complex financial models in Excel / Google Sheets as well as Pigment, ensuring accuracy and adaptability.
• Build, maintain, and assist with delivering management reporting, including budget vs. actual materials, dashboards, and board materials.
• Conduct ad-hoc financial analysis and scenario planning to address evolving business needs, evaluate new marketing initiatives, and support strategic discussions.
• Identify, prioritize, and implement process improvements and automation.

What We're Looking For :

Pay Transparency : Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). The compensation range for this position will depend on where you reside. For this role, the compensation range is : $83,000 - $128,000 USD.

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.