Vice President, Lifecycle Marketing

Vice President, Lifecycle Marketing

About the Company

Rapid-growing provider of IT management software

Industry

Computer Software

Type

Privately Held

About the Role

The Company is in search of a Vice President for Lifecycle Marketing with a strong background in B2B SaaS and a focus on global growth. The successful candidate will be responsible for designing and executing a comprehensive lifecycle strategy that encompasses customer acquisition, onboarding, adoption, retention, and expansion. This role requires the development of sophisticated, data-driven engagement programs that are personalized and automated, with the aim of maximizing customer value and driving revenue growth. The VP will also lead the marketing operations and systems, ensuring the integration and ROI of the tech stack, and will be instrumental in establishing data governance and enrichment standards. A key aspect of the position is the ability to build and lead a high-performing global team, fostering a culture of curiosity, collaboration, and growth.

Applicants for the Vice President of Lifecycle Marketing position at the company should have a minimum of 15 years' experience in progressive marketing leadership within enterprise B2B SaaS, with at least 7 years in senior leadership roles. The ideal candidate will have a proven track record in driving revenue orchestration and lifecycle performance, as well as deep expertise in ABM, marketing operations, and revenue analytics. The role demands an executive-level collaborator who can align global GTM teams and is adept at translating complex data into strategic insights. The VP will be expected to champion a single source of truth for performance data, lead a culture of experimentation, and partner with RevOps and Finance to unify data models. A strong focus on leadership, mentorship, and cross-functional alignment is essential, as is the ability to model a leadership style that balances strategy, empathy, and accountability.

Hiring Manager Title

CMO

Travel Percent

Less than 10%

Functions

• Marketing