VP, Marketing Operations
AlphaSense is seeking a world-class VP of Marketing Operations, responsible for the scaling of the systems, processes, and data infrastructure that power our marketing engine. You will own our end to end marketing workflows and tech stack innovation, with a particular focus on integrating Digital & AI-driven tools and processes that elevate how we generate demand & engage prospects.
Operational Strategy & Leadership
- Own the change management of transitioning legacy infrastructure into best-in-class digital & AI-forward frameworks.
- Lead and scale the marketing operations function to support our new business revenue growth targets and global expansion.
- Provide strategic insights and operational planning in the expansion of our customer marketing motions.
- Partner with Sales, Finance, and Product to ensure seamless revenue operations alignment and driving cross-functional accountability.
Technology & Process
Drive the adoption of AI-enabled marketing tools to modernize workflows, automate manual tasks, and increase personalization.Build and uplift the execution of an abundance of cross-channel, multi-touch marketing programs designed to drive mass-scale awareness, engagement, and conversions. These programs will span various channels, including paid, email, socials, and content.Implement scalable workflows for the optimization of data management, accuracy, governance & cleanliness.Team Leadership & Development
As a member of the Marketing Leadership team you will serve as a voice of operational excellence and AI adoption within the marketing org.Lead and mentor a high-performing marketing operations team.Foster a culture of innovation, accountability, and continuous improvement.Provide structured growth opportunities, training, and exposure to best practices which deepen your team's expertise.Who You Are
Characteristics
15+ years of experience in operational rolesData-driven and analyticalHighly motivated, builder of systems at scaleStrong manager of peopleFoster a culture of teamwork and continuous improvement.Collaborative, excellent cross-functional leaderStrategic thinkerExperience
History of leading and developing a high functioning marketing operations organizationDeep understanding of demand generation, pipeline management, and revenue attribution modelsExperience evaluating and deploying enterprise level martech solutions across the funnel.Base Compensation Range $230,000 - $317,000 USD