Director of Strategic Marketing - Services

Director Of Strategic Marketing Services

Vertiv is powering the infrastructure behind tomorrow's digital world. Operating in over 130 countries with $7.2 billion in sale and growing, we're at the forefront of data center and AI innovationbuilding the foundation for a smarter, faster, and more connected future.

We are seeking a Director of Strategic Marketing Services to lead global marketing efforts for our services portfolio (project services, lifecycle services, digital services, maintenance services etc). This role serves as the primary strategic voice for the portfolio, combining deep expertise in customer applications, industry trends, competitive intelligence, and go-to-market execution. As a key member of the Global Portfolio Marketing Center of Excellence, the Director acts as the single point of contact (SPOC) for the Services business unit, with end-to-end accountability for marketing strategy, product positioning, launch governance, and campaign execution.

Responsibilities

• Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across all Services product lines (digital services, project, commissioning, etc.)
• Develop comprehensive product launch and program plans for new and existing solutions that drive a solutions marketing mindset across the business unit.
• Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for the Services function.
• Own product messaging & expertise that drive product campaigns drive depth of knowledge in external product communications, promotion and sales enablement.
• Competitive analysis and positioning strategy
• Research market trends, industry trends, and competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
• Work closely to enable sales teams via training materials and tools for solutions.
• Develop sales tools and materials, including presentations, brochures, and case studies.
• Assist in creating sales strategies and tactics to effectively position and sell solutions.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
• Other duties and responsibilities as assigned.

Qualifications

• Minimum 12+ years' experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry.
• 5+ years experience people leadership experience
• 5+ years in a technical industry (data centers is a plus).
• Engineering background a plus.
• Strong presentations and public speaking skills.
• Experience with data analysis and ability to effectively communicate findings while tailoring to variety of different audiences.
• Ability to create value propositions and messaging strategies.
• Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
• Goal-oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
• Highly collaborative, able to work across functional teams
• Must be able to prioritize many projects and work well under pressure.
• Proactive communicator with strong attention to detail.
• Ability to pick up technical concepts quickly.
• Enthusiastic and persistent problem solver.
• Excellent organizational skills and process-oriented
• Strong written and verbal communication skills
• Self-motivated; comfortable owning processes/projects and seeing them through to completion
• Knowledge of data center software/hardware solutions and industry trends

Time Travel Required

• 10%

The successful candidate will embrace Vertiv's Core Principles & Behaviors to help execute our Strategic Priorities.

Our Core Principles: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

Our Strategic Priorities

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

Our Behaviors

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

At Vertiv, we're on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $7.2 billion in revenue, a strong customer base and global reach spanning nearly 130 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.