Director, Media Measurement & Optimization

Director of Media Measurement & Optimization

Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, we are seeking a Director of Media Measurement & Optimization to join our best-in-class Leadership Team made up of subject matter experts and visionary practitioners.

This position will report to the Global Lead of Media Measurement, Optimization, and Site Analytics and will be instrumental in leading integrated media measurement at Pfizer across all brands. They will manage a team of Sr. Managers, each assigned to a product vertical and work with agency partners to refine, deliver, and enhance media optimization programs at the brand level. This leader will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients. This person will partner closely with other members of the CMO as well as other Brand leadership to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading 'pharma' brand into a leading healthcare and patient-first organization.

Role Summary

The Director, Media Measurement and Campaign Optimization, is responsible for defining the media measurement framework and KPIs and will play a lead role in developing our integrated media measurement reports that are delivered to brand and ultimately driving MROI. This leader will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve outcomes for overall product marketing strategy. The ideal candidate is a results-driven leader with a focus on helping to transform the CMO organization to achieve marketing excellence, create leading and lagging indicators, and deliver measurable financial results across the globe.

In this newly created role, the Director, Media Measurement and Campaign Optimization, will be a critical member of creating and building a new program, functionality, and capability within Pfizer. They must leverage strong cross-functional leadership abilities to collaborate effectively with several key business partners both internally and externally. Your newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. You'll collaborate with Strategy, Performance & agency leads on optimization reports, process improvements. In addition, this role will be the main point of contact for all external media measurement partners, such IQVIA, and Crossix, etc.

While the primary focus of the role will be on media reporting and optimization reports, this role will also be responsible for pushing forward the larger media measurement team objectives, and to act as a SME for key workstreams within the organization. To be successful in this role, the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams :

• Lead a team of dedicated Sr. Managers assigned to brand verticals to ensure media reporting and optimization programs are best in class
• Architect our media measurement framework, introducing new standards to Pfizer, across both patient and provider campaigns
• Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes
• Partner with Commercial Analytics team to drive, inform, and translate insights from the MROI model into media mix decision-making
• Collaborate with Media counterparts to provide key best practices for patient and provider optimization programs, while developing learning libraries for enterprise-wide performance driven recommendations
• Partner closely with analytics 3rd party providers to design program, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey
• Steward development of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groups

Role Responsibilities

Basic Qualifications

Work Location Assignment : NYC, Lake Forest, IL, or Collegeville, PA; Hybrid