Responsibilities
:Manage, mentor, and develop a team of three Field Marketing Managers (East, West, Central) to execute region-specific marketing strategies.
Align team goals with overall business objectives, ensuring each region's unique needs and challenges are addressed.
Foster a collaborative team environment that drives performance and professional growth.
Develop and execute a comprehensive field marketing strategy to drive lead generation, pipeline acceleration, and customer engagement.
Partner closely with the sales team to ensure marketing activities align with sales goals and effectively support pipeline growth.
Oversee the planning and execution of regional events, conferences, and professional networking opportunities to enhance brand visibility and build relationships with key stakeholders.
Drive initiatives that bring sales teams and customers together, enhancing customer experiences and fostering long-term relationships.
Leverage customer insights to tailor marketing activities that address specific regional needs and pain points.
Design and implement lead generation programs that contribute to the sales pipeline.
Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize strategies.
Work closely with the digital marketing team to integrate online and offline marketing efforts.
Manage the field marketing budget, ensuring effective allocation of resources to maximize ROI.
Provide regular financial reporting and analysis to senior leadership.
Collaborate with global marketing teams to align field marketing efforts with overall company initiatives.
Partner with product marketing, sales, and customer success teams to create cohesive and impactful marketing campaigns.
Qualifications:
7+ years of experience in field marketing, with at least 3 years in a leadership role.
Proven track record of managing and developing high-performing teams.
Strong background in B2B marketing, preferably within the technology or software industry.
Excellent communication and interpersonal skills, with the ability to build strong relationships across departments.
Strong analytical skills and a data-driven mindset.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
Willingness to travel up to 30% to attend conferences, customer meetings, and team events across the Americas.
Additional Information:
Field Marketing Team Manager - Hybrid - Clearwater, FL • Clearwater, FL, US
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