SEO & GEO Specialist
Salary Range : $90,000-$130,000 / year (Range shown is for U.S.-based employees. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here : )
Equity Range : Up to 0.15%
Location : San Francisco, CA (Hybrid)
Job Type : Full-Time
Experience : 3+ years
Visa : US Citizenship / Visa Only
About Firecrawl
Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit millions in ARR and 50k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
Previously, we built Mendable, one of the first commercially available "chat with your data" applications. We sold to companies like MongoDB, Coinbase, Snapchat, and more. To do this, we spent a surprising amount of time building reliable infrastructure for getting clean data from the web. When we started to see our founding friends rebuilding the same thing, we thought we might be on to something.
Why Firecrawl
- Content ownership - Shape how technical audiences discover and understand our product
- Real impact - Your content strategy directly drives developer adoption and growth
- High velocity - See your content go from idea to published to ranking in days, not months
- Small team, big ambition - Work directly with founders and engineers who understand content's value
About the Role
We're looking for an SEO & GEO Specialist who lives at the intersection of content strategy and technical execution. You'll research what developers are searching for, plan content that answers their questions, and coordinate our content machine while being ready to write technical content yourself when needed.
This isn't about managing from spreadsheets-it's about understanding developer pain points, mapping content opportunities, and ensuring every piece we publish serves both search engines and our technical audience.
What You'll Do
Research & Strategy
Conduct deep keyword research and competitive analysis to identify content gaps in the developer tools spaceMap search intent and build comprehensive topic clusters around web scraping, data extraction, and AI workflowsAnalyze SERP features, ranking factors, and algorithm updates to inform content strategyResearch technical topics and translate complex concepts for various developer audiencesContent Planning & Coordination
Own our Linear content calendar-from ideation to publication to optimizationBrief writers and editors on technical topics, ensuring accuracy and search optimizationCoordinate with engineering team to validate technical content and gather product insightsManage content production pipeline, balancing SEO requirements with technical accuracyHands-On Content Creation
Write technical content when needed-tutorials, documentation, comparison guidesOptimize existing content based on performance data and search trendsCreate programmatic content templates for scaling (API references, integration guides)Ensure all content meets both SEO best practices and developer expectationsTechnical SEO Implementation
Conduct technical audits and implement fixes (schema markup, site structure, Core Web Vitals)Monitor and improve crawlability, indexation, and ranking performanceWork with engineering to implement SEO requirements in our docs and marketing sitesBuild and maintain internal linking strategies and content architecturePerformance & Optimization
Track content performance across organic channels using GA4, Search Console, and AhrefsRun content experiments and A / B tests to improve CTR and engagementReport on SEO metrics that matter-traffic, rankings, conversions, not just impressionsIdentify and act on quick wins while building toward long-term organic growthWho You Are
Location : Remote-U.S. time zone
Must-Haves :
Proven SEO Track Record : You've ranked technical content in competitive spaces and have the case studies to prove itTechnical Fluency : You can read API docs, understand code examples, and speak developerContent Strategy Experience : You've built and executed content strategies that drove measurable organic growthResearch Skills : You dig deep into topics, validate information, and synthesize complex technical conceptsProject Management : Comfortable juggling multiple content pieces, coordinating with stakeholders, and meeting deadlinesWriting Ability : Can produce clear, technical content that ranks and resonates with developersNice-to-Haves :
Experience with developer tools, APIs, or B2B SaaS productsFamiliarity with Linear, GitHub, or other developer workflowsBackground in technical writing or developer documentationExperience with programmatic SEO and content automationKnowledge of Python, JavaScript, or other programming languagesBonus Points
Built content strategies for developer-focused products that scaled to 100k+ monthly organic usersCreated technical content that consistently ranks top-3 for high-intent developer queriesManaged content operations using Linear or similar project management toolsExperience working directly with engineers and technical teamsBuilt programmatic SEO pages using structured data and templatesActive in developer communities (Stack Overflow, GitHub, Dev.to, etc.)What it means to join Firecrawl
High Leverage - Your content strategy directly drives our growth trajectoryAutonomy - Own the entire SEO / content domain with freedom to experimentRemote-First Culture - Work from anywhere in U.S. time zonesGrowth Opportunity - Early equity in a fast-growing developer tools companyCreative Freedom - Test new content formats, channels, and strategiesBenefits & Perks
Available to all employees
Salary that makes sense - $140,000-180,000 / year (U.S.-based), based on impact, not tenureOwn a piece - Up to 0.15% equity in what you're helping buildUnlimited PTO - Minimum 3 weeks off encouraged; take the time you need to rechargeParental leave - 12 weeks fully paid, for moms and dadsWellness stipend - $100 / month for the gym, therapy, massages, or whatever keeps you humanLearning & Development - Expense up to $150 / year toward anything that helps you grow professionallyTeam offsites - A change of scenery, minus the trust fallsSabbatical - 3 paid months off after 4 years, do something fun and newAvailable to US-based full-time employees
Full coverage, no red tape - Medical, dental, and vision (100% for employees, 50% for spouse / kids) - no weird loopholes, just care that worksLife & Disability insurance - Employer-paid short-term disability, long-term disability, and life insurance - coverage for life's curveballsSupplemental options - Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mindDoctegrity telehealth - Talk to a doctor from your couch401(k) plan - Retirement might be a ways off, but future-you will thank youPre-tax benefits - Access to FSAs and commuter benefits to help your wallet out a bitPet insurance - Because fur babies are family tooAvailable to SF-based employees
SF HQ perks - Snacks, drinks, team lunches, and the occasional burst of chaotic startup energyInterview Process
Application Review - Send us your stuff, and a quick note on why you're excitedIntro Chat (30 min) - Quick alignment call with our teamTechnical Interview (45 min) - Deep dive into your SEO approach and past winsContent Challenge (2-3 hrs) - Research and plan a few content clusters for a technical topicsPaid Work Trial (1 week) - Work on real content with our teamDecision - We move fastIf you love researching what developers search for, can coordinate content operations while writing technical pieces yourself, and want to build the organic growth engine for a rocket ship developer tool, this is your role.
Apply now and let's talk.