Specialist, Digital Marketing

The Digital Marketing Specialist will be responsible for developing and executing digital channel programs, increasing brand awareness, developing robust audiences through promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Content, Media and Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS brand. The Digital Marketing Specialist must have a proven track record working with various digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance.

What You Will Do:

• Collaborates with cross-functional teams to stage communications that utilize content management, email automation, and marketing platforms.
• Assist with the strategy, execution, and continuous optimization of Google Ads and paid search initiatives to drive traffic and maximize visibility across digital channels.
• Monitors and evaluates trends, data, usage, competitors and market/business conditions; recommends and executes on approaches to improve effectiveness of ABS digital marketing strategies
• Executes email campaigns, event registration forms, and event landing pages, working closely with Strategic Marketing Managers.
• Creates and maintains email marketing list and segments to ensure database health and targeted communication
• Innovates with new digital marketing tools and tactics to offer new and compelling content or media or digital channels.
• Supports consistency of message across multiple channels.
• Adheres to digital privacy compliance regulations on projects.
• Collaborates with the Digital Marketing Manager, business units and other staff functions to advance ABS marketing automation practices and programs.
• Build positive relationships across organizations that foster a strong work environment.

What You Will Need:

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
• 3-5 years of experience related to communications or public relations.

It Would Be Nice If You Had :

• Google AdWords certification or Google Analytics certification preferred
• Video editing experience preferred

Knowledge, Skills, and Abilities

• Digital Marketing experience with an organization with global operations.
• Hands-on experience using marketing automation software, content management systems, event registration platforms, and Google and/or LinkedIn management tools.
• A sound working knowledge of elements within MS Office is required. Expertise creating excel reports and PowerPoint presentations to communicate metrics and ROI.
• Experience with segmentation, list management, Google Ads and/or LinkedIn Ads, and campaign execution
• Strong interpersonal and team skills.
• Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.

ABOUT US

We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times. ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations. About Our Benefits ABS Bureau proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings Account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers support in personal wellness, including work-life services. ABS Bureau also offers a 401K plan with a generous company match, subject to plan requirements. Equal Opportunity ABS Bureau is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws. Notice ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid. Other This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs