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Vita Coco
Brand ManagerVita Coco • New York, NY
Brand Manager

Brand Manager

Vita Coco • New York, NY
30+ days ago
Salary
$100,000.00–$120,000.00 yearly
Job type
  • Full-time
Job description

Main Responsibilities:

  • Brand Management
    • Understand consumer insights, brand & business growth levers, and 360 marketing
    • Lead cohesive campaigns, providing direction to other marketing teams on brand strategy
    • Commercial Strategy
    • Develop strategic, conceptual, creative, and executional retail & shopper programs
    • Work on elevating & optimizing trade marketing tactics, retailer integration, and conversion
  • Partnerships & Experiential Marketing
    • Work collaboratively with external partners & understand how to bring partnerships to life
    • Oversee different field marketing activities from sampling to consumer events

Qualifications:

  • 4-6 years of Brand Management experience, with experience on brand(s) with a large multicultural consumer base Mandatory
  • Knowledge of the CPG industry and beverage experience preferred
  • Experience managing others – this role will manage a brand specialist
  • Experience with trade & commercial marketing, partnerships & experiential marketing
  • Strong business acumen, able to understand & develop a brand P&L
  • Highly organized, detail-oriented, self-motivated, and strategic thinker who is eager to build a strong brand

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $100,000-$120,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

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Brand Manager • New York, NY

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