Global Director, Creative Performance & Analytics

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

This role will be ON SITE at our Needham, MA HQ 3x a week

Applicants must be currently authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship.

The Director of Creative Performance & Analytics is a global leadership role responsible for elevating how creative effectiveness is measured, understood, and optimized across the full funnel. This role sits at the intersection of data, creativity, and culture—partnering closely with Creative, Consumer Insights (CI), Media & Analytics, Marketing/IMC, and Social teams to ensure creative work drives both brand relevance and commercial impact.

This leader will report into the SVP, Creative Services and build and scale a Creative Performance and Analytics function from the ground up, developing new frameworks, tools, and ways of working that go far beyond standard metrics like CTR and view rates. The goal: generate actionable creative insights that directly inform ideation, execution, and evolution of creative work, pre-launch and in-market, across global markets.

Key Responsibilities

Creative Performance Strategy

• Define and lead the global creative performance and analytics measurement strategy across all channels and platforms.
• Establish best-in-class frameworks for evaluating creative effectiveness across the full funnel, from awareness and consideration to conversion and long-term brand impact.
• Elevate deep creative diagnostics that connect creative choices to sales performance, brand lift, and cultural relevance and translate these insights to creative teams to action.

Pre-Launch Creative Intelligence

• Partner closely with Consumer Insights & Strategy teams to inform creative development before launch.
• Translate qualitative and quantitative insights into clear, actionable guidance for creative teams during ideation and concept development.
• Help creative teams understand what will resonate with consumers and culture before creative goes live.

In-Market & Post-Launch Analysis

• Lead post-launch creative performance analysis across global markets and platforms working with Media & Analytics teams.
• Identify what is working, why it’s working, and how creative can be optimized, evolved, or scaled.
• Deliver concise, compelling recommendations that creative teams can act on quickly.

Cross-Functional Partnership

• Act as a strategic partner to Creative Leads and teams, embedded in the creative process—not a downstream reporting function.
• Collaborate closely with Media, Analytics, Marketing/IMC, and Social teams to ensure alignment between creative, media strategy, and performance goals.
• Serve as a trusted advisor to senior leadership on creative effectiveness and investment decisions.

Team Building & Leadership

• Build and lead a high-performing Creative Performance team from the ground up.
• Define roles, capabilities, and career paths while fostering a culture that blends analytical rigor with creative curiosity.
• Mentor team members to think like creative strategists, not just analysts.

Platforms, Tools & AI

• Bring deep knowledge of media platforms, creative performance tools, and emerging AI capabilities.
• Identify and implement tools, methodologies, and AI-driven solutions that increase efficiency, speed, and creative impact.
• Stay ahead of industry trends in creative measurement, experimentation, and optimization.

Qualifications & Experience

• 8+ years of experience in analytics, performance, or measurement with a strong focus on creative effectiveness.
• Proven experience analyzing creative performance across multiple channels and platforms, including digital, social, and emerging media.
• Demonstrated ability to translate data into clear, compelling creative recommendations.
• Strong understanding of how creative drives business outcomes, not just engagement metrics.
• Experience working in a global, matrixed organization and influencing across functions.
• Prior experience building or scaling teams strongly preferred.
• Deep familiarity with creative testing, experimentation, brand lift, MMM, and/or attribution approaches as they relate to creative.
• Knowledge of AI tools and modern analytics platforms that support creative development and optimization.

What Success Looks Like

• Creative teams actively seek out this function as a strategic partner to help elevate their creative output and drive sales.
• Creative insights directly shape ideation, execution, and iteration of work across markets.
• The organization has a shared, elevated understanding of what “great creative” means and how to measure it.
• Creative work becomes more effective, more efficient, and more culturally and consumer relevant, driving measurable business growth.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range$168,800—$258,800 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at