Product Marketing Manager

Job Description

Our client, a large ecommerce firm, is seeking a Contract Product Marketing Manager to join their team.

Job Description :

As a Product Marketing contractor, you will work at the intersection of consumer product development and marketing. You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers at all stages of the funnel. In this role, you will specifically work with product teams who are focused on our trust and reliability experiences.

To be successful in this role, the Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launches while also advocating on behalf of marketing to ensure that product roadmaps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer experience through holistic and targeted marketing design to drive trial, engagement, and retention.

Responsibilites :

• Owning the consumer product marketing strategy to drive awareness, adoption, and engagement of trust and reliability features that help buyers feel confident purchasing on our platform.
• Narrating the user journey, uncovering user insights, and identifying key user needs to focus product roadmaps on the largest business opportunities.
• Leading competitive analysis on consumer product experiences to inform go-to-market plans
• Partnering with product, marketing and brand teams to determine what, where, how, and to whom we market key features and product launches, taking into account user needs and business objectives across our core global markets.
• Defining the target audience, crafting clear positioning statements and clearly articulating and communicating our unique value proposition for buyers.
• Serving as a key collaborator between the Product and Marketing organizations.
• Developing and aligning on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team.
• Setting clear, measurable product marketing goals and track progress against them making continuous recommendations for how we can improve impact.