The Marketing Specialist position consists of:
Creating and executing a strategic marketing plan that spurs sales and brand growth for the restaurant (i.e., increase transactions, check averages, outside sales)
Strengthening the restaurant's digital & social presence to build emotional connections with guests and escalate reach & awareness
Building, teaching, and developing the broader restaurant team's marketing mindset
Partnering with the COO & CEO to strategically lead and grow the business
Learning and living the Chick-fil-A Way (e.g., culture, values, mission, etc.)
Directing a team of marketing executors and specialists to deliver on the growth strategy's objectives and initiatives
Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant
Developing and leading systems to ensure the healthy growth of sales (i.e., training team members to personalize orders, following up with catering guests, etc.)
Managing the budget, including donation allotments and digital offers, to maintain business costs
Providing weekly sales reports to the executive leadership team
Occasionally leading the organization and execution of staple restaurant events (i.e., Daddy Daughter Date Night)
Analyzing guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy
Carrying out a customer relationship management (CRM) program with those who frequently engage with the catering business
Continuing to learn and grow professional skill set while simultaneously elevating the team's mindset
Supporting the operations team during rush hours and for large orders
Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales.
Marketing Specialist • Tucson, AZ, United States
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