TikTok Shop & Creator Partnerships Coordinator, Strategy & Design

TikTok Shop & Creator Partnerships Coordinator

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We're continually cultivating functional areas of expertise and retaining the highest caliber of talent while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client's business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share. Because we believe every transaction has the potential to be transformational.

We are seeking a detail-oriented and proactive TikTok Shop & Creator Partnerships Coordinator to support our TikTok Shop affiliate services. In this role, you will help build and manage affiliate relationships, build and optimize communication, and support campaign execution for top brands in the Beauty & CPG industries. The ideal candidate has experience in PR pitching, creator marketing, understands affiliate programs and platforms, and thrives in a fast-paced agency environment.

Responsibilities:

Affiliate Program Management

• Research and recruit TikTok creators and affiliate partners that align with client goals to increase engagement and conversion performance.
• Conduct outreach and secure collaborations across TikTok Shop beauty, health and wellness verticals.
• Work hand-in-hand with the Affiliate Marketing Specialist to manage day-to-day communication with partners and execute strategies to grow affiliate revenue and optimize performance.
• Review creators for sampling and deliverables through TikTok Shop and make suggestions of content to fuel performance marketing initiatives.
• Bonus points if you have executes campaigns via TikTok One to help with pre-seeding and creative velocity initiatives!

Content Creator Strategy & Management Creative Ideation & Implementation

• Vet, negotiate and contract content creators to produce creatives that support both organic and paid media initiatives to fuel creative performance and client priorities
• Monitor TikTok trends, sounds, and content formats to inform creator briefs, outreach, and activation strategies.
• Craft creative briefs based on brand initiatives, promotions, seasonality and timely trends.
• Coordinate creator briefs, content expectations, and posting cadence.

Performance Optimization

• Track and analyze affiliate performance metrics including sales, conversions, and ROI weekly, monthly and quarterly to show performance.
• Stay updated on marketing trends, competitor analysis, TikTok Shop developments, and key industry shifts in the CPG and Beauty spaces.
• Identify opportunities to improve campaign effectiveness, affiliate relationships and GMV.
• Build and maintain relationships with top-performing affiliates to develop Front Row's internal network of creators.

Compliance & Quality Control

• Monitor affiliate content to ensure brand consistency and compliance with platform guidelines and internal standards.

Cross-Functional Collaboration

• Work closely with the Performance Marketing team to monitor GMV Max campaigns and identify winning creators and content formats to scale.
• Collaborate with the Shop Ops team to ensure consistency behind product focuses and promo participation - align affiliate pushes with merchandising, promotions, and product launches
• Partner with the Influencer Team to establish clear and concise creative briefs for test and learn strategies.