Sproutward is a fast-growing startup SaaS company with the mission to help Direct-to-Consumer (DTC) e-commerce companies grow by providing them with enterprise-grade business intelligence. DataHub is a SaaS solution that automates the collection, transformation, and analytics of data from a myriad of marketing platforms and business systems that our customers use to run their business.
In this role, you will become an expert on Sproutward's product, e-commerce business drivers, and you will lead marketing and demand generation activities to help grow our business. Our customers are leading modern brands, including Hanna Andersson, Converse, and Pat McGrath Labs and Sproutward's rapid growth offers our employees accelerated career progression and competitive compensation and equity options.
As a marketing specialist, you will be involved in all aspects of marketing our DataHub product with the main focus being demand generation. You work closely with our sales, customer success, and product teams and will be responsible for creating and managing programs including email, social, and paid media marketing, webinars and conferences, and content creation including customer case studies and thought leadership blog posts.
We're more interested in what you can do than what you've done; however, the best candidates for this role will have the following interests, passions, and skills:
B2B Marketing Specialist • Southborough, MA, United States
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