Product Marketing Specialist

Product Marketing Specialist

Location: US

Job Function: Marketing/Communications

Job Country: United States

Job City: Pittsburgh

Job Type: Regular Full Time

Excelitas is a leading provider of advanced, life-enriching technologies that make a difference, serving global market leaders in the life sciences, advanced industrial, next-generation semiconductor and avionics end markets. Headquartered in Pittsburgh, PA, USA, Excelitas is an essential partner in the design, development and manufacture of advanced technologies, offering leading-edge innovation in sensing, detection, imaging, optics and specialty illumination for customers worldwide.

Excelitas is at the forefront of addressing many of the relevant megatrends impacting the world today, including precision medicine, industrial automation, artificial intelligence, and connected devices (IoT).

ENGAGE with us today and make your contribution to the future! Join the team that leading technology companies turn to for cutting-edge photonic innovation. At Excelitas Technologies you are how we EXCEL.

We are presently seeking a Product Marketing Specialist that will be responsible for supporting the execution of go-to-market strategies, product positioning, and messaging for the Advanced Industrial business segment, ensuring all activities are aligned to key corporate and business unit strategic objectives. The Product Marketing Specialist must possess in-depth knowledge of product technology and target markets to position products effectively, identify key selling points, and achieve market goals.

Main Responsibilities

• Go-to-Market Strategy: Collaborate with key stakeholders to develop and execute marketing plans that strengthen Excelitas' brand/sub-brand positioning as well as market share. This includes product launches, content creation, tradeshows, and media campaigns. Utilize campaign performance metrics to drive data-driven decisions and optimization.
• Product Positioning & Messaging: Create compelling product positioning and messaging that clearly communicates the value proposition to target audiences.
• Content Creation: Collaborate with Product Management and Sales on the development of marketing content including editorial articles, white papers, e-mail blasts, press releases, presentations, application notes, videos, web content and brochures.
• Creative Design: Work with graphics design team to create and design marketing materials (advertisements, tradeshow graphics, collateral, videos, etc.) that align with Excelitas brand standards and business line objectives.
• Event Marketing: Work in collaboration with the regional events teams to plan and execute webinar and tradeshow events ensuring alignment with corporate and business unit strategic objectives. Lead, support and attend events as required.
• Digital Marketing: Work in collaboration with the Digital Marketing team to develop web content, email blasts/nurturing campaigns, social media, and SEO/PPC campaigns.
• Additional tasks as required.

Requirements

• 3-5 years relevant experience in marketing communications.
• Preference in global corporate environment.
• Work experience and knowledge of B2B markets.
• University Degree in Marketing/Communications, Business, or a related field.
• Proficiency in Microsoft Office; Adobe creative suite is an asset.
• Ability to understand technical concepts and translate them into tangible and compelling customer benefits.
• Deep understanding of marketing communications, creative and analytical thinking.
• Working experience in defining and executing marketing programs and tailoring messaging & strategy across all key marketing channels for maximum effectiveness.
• Excellent written and oral communication skills.
• Ability to work cross-functionally and collaborate with various departments and external agencies.
• Proactive and able to work with minimal supervision.
• Strong project management and organizational skills.
• Demonstrates personal integrity.
• Must be able to travel across North America and internationally if required for tradeshow/marketing support.

This position requires the use of information which is subject to the International Traffic in Arms Regulations (ITAR)

Visa sponsorship is not available for any position at Excelitas

Equal Opportunity/Affirmative Action Employer Minorities/Females/Disability/Veteran/Gender Identity/Sexual Orientation

Excelitas is seeking leaders and innovators to join our global team!