Director - Account Based Marketing

Director, Account-Based Marketing

This role can be based out of any of our Slalom Office locations, however, there is a hybrid expectations to be in a Slalom Office.

About the Role

Slalom is seeking a Director of Account-Based Marketing to lead an account-centric growth strategy across priority markets and strategic accounts. This leadership role sits at the intersection of marketing and go-to-market execution, translating insights and sales priorities into coordinated, insight-led account experiences that drive pipeline creation, deal acceleration, expansion, and long-term growth.

This leader will partner closely with Sales, Field Marketing, Demand Generation, Content, Alliances, and Marketing Operations to align focus areas, engage buying groups across the full opportunity lifecycle, and activate the right plays at the right moments. Success requires strong judgment on when to deploy high-touch 1:1 executive engagement, 1:few plays for account clusters, and scalable account-centric programs based on potential, readiness, and priorities.

This is a strategic, hands-on leadership role for someone who brings strong ABM expertise and experience with a results-driven mindset— building repeatable frameworks, improving execution, and using data and signals to continuously refine engagement motions and prioritization.

What you will do:

• Define and evolve Slalom’s ABM strategy and account-based experience (ABX) across priority markets and named accounts, including tiering, segmentation, engagement models, investment priorities, and success metrics aligned to revenue goals.
• Partner with Sales leadership to build out an effective operating system, maintaining consistent alignment on account selection, opportunity prioritization, buying-group engagement, and pursuit strategies.
• Translate account, customer, and market insights and signals into differentiated messaging, persona strategies, and account plays that improve relevance and conversion.
• Design and orchestrate a mix of 1:1 executive programs, 1:few plays, and scalable motions supporting net-new, expansion, and cross-sell objectives.
• Build repeatable ABM playbooks, templates, and enablement to drive consistent execution across markets and sectors.
• Orchestrate cross-functional execution across Field Marketing, Demand Generation, Content, Digital, Alliances, Campaigns, Marketing Operations, and BI to deliver cohesive account experiences.
• Collaborate with Sales, Marketing, and partners to activate across digital, field, executive, and event channels.
• Lead testing and optimization of channels, personalization, content, partner motions, and AI-assisted workflows.
• Influence measurement frameworks connecting engagement, buying-group coverage, pipeline, deal velocity, and expansion, with a focus on account progression and signal-based prioritization.
• Partner with customer marketing to incorporate proof points, references, and success stories into account programs.
• Serve as the internal ABM authority, educating stakeholders, influencing decision-making, and setting up systems and standards for ABX.

What You’ll Bring

• 10+ years of experience in B2B marketing, ABM, field marketing, GTM strategy, account strategy, or demand generation, with leadership experience in ABM and/or account-based strategy in a Consulting or Professional Services environment.
• Deep expertise in the technical and creative aspects of ABM marketing with proven in-market results.
• Experience working with DemandBase or similar tool to develop account-based programs supporting pipeline generation, acceleration, and account growth.
• Demonstrated success supporting strategic accounts through prioritization, segmentation, buying-group engagement, multi-channel execution, and sales-marketing alignment.
• Strong ability to partner and build relationships across marketing teams and with go-to-market teams, as well as influencing cross-functional stakeholders.
• Knowledge of and expertise in account-based measurement, pipeline modeling, and executive dashboards.
• Analytical fluency using account-level data to guide decisions and improve effectiveness.
• Executive presence with ability to communicate strategy and results to senior stakeholders.
• Familiarity with CRM, ABM, and marketing automation platforms (e.g., Salesforce, Demandbase, Pardot).

About Us

Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 52 offices in 12 countries partner with clients to co-create powerful customer experiences, modern ways of working, and meaningful impact.

What sets us apart? We believe work should be challenging and fulfilling, not perfect, but possible. That’s why we prioritize purpose, flexibility, connection, and recognition, so our people can thrive and love what they do, most days.

Compensation and Benefits

Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that include meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer yearly $350 reimbursement account for any well-being-related expenses, as well as discounted home, auto, and pet insurance.

Slalom is committed to fair and equitable compensation practices. For this role, we are hiring at the following levels and targeted base pay salary ranges: The targeted base salary pay range for Director is $161,000 to $201,000. In addition, individuals may be eligible for an annual discretionary bonus. Actual compensation will depend upon an individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

We will accept applicants until 17 April 2026 or until the position is filled.

We are committed to pay transparency and compliance with applicable laws. If you have questions or concerns about the pay range or other compensation information in this posting, please contact us at: peopleone@slalom.com.

EEO and Accommodations

Slalom is an equal opportunity employer and is committed to attracting, developing and retaining highly qualified talent who empower our innovative teams through unique perspectives and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans’ status, or any other characteristic protected by federal, state, or local laws. Slalom will also consider qualified applications with criminal histories, consistent with legal requirements. Slalom welcomes and encourages applications from individuals with disabilities. Reasonable accommodations are available for candidates during all aspects of the selection process. Please advise the talent acquisition team or contact accomodationrequest@slalom.com if you require accommodations during the interview process.