Fractional Chief Marketing Officer (CMO)
About the Company
Emerging brand of handcrafted leather goods
Industry
Apparel & Fashion
Type
Privately Held
Founded
2022
Employees
1-10
About the Role
The Company is seeking a Chief Marketing Officer (CMO) to take on a fractional, execution-focused role. The ideal candidate will be responsible for owning the entire marketing function, from strategy to execution, and will be expected to manage and critically evaluate existing agency contractors. This role is not about fixing what is broken but rather about optimizing and taking the brand to the next level. The CMO will be tasked with identifying missed opportunities, aligning marketing with inventory constraints, and driving retention and lifecycle strategy to improve customer lifetime value. They must have a deep understanding of DTC marketing, particularly in the areas of email, SMS, and paid ads, and be comfortable managing a significant monthly ad budget. Applicants for the CMO position at the company should have a minimum of 8 years' experience in DTC marketing leadership, with a proven track record of working with founders during high-growth periods. The role requires a candidate with strong brand instincts, a disciplined approach, and the ability to make confident, data-backed decisions. Experience in similar verticals, such as accessories, fashion, or premium handmade products, is essential. The CMO will also be responsible for maintaining brand consistency, setting creative direction, and preparing the business for a strategic exit in the next 2-3 years. The successful candidate will be a proactive, independent decision-maker who can build and scale marketing systems without founder dependency, and who genuinely appreciates the products and understands the customer base.
Hiring Manager Title
Founder & CEO
Functions
Fractional Chief Marketing Officer (CMO) • Fort Worth, TX, United States
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