Essential Duties and Responsibilities
Marketing & Business Development
Develop and execute a strategic marketing plan to achieve and maintain occupancy goals
Build and maintain relationships with hospitals, physicians, case managers, social workers, and community partners
Conduct routine outreach visits and networking to generate referrals
Represent the facility at community events, health fairs, and professional organizations
Manage advertising efforts (digital, print, social media, website updates)
Monitor local market trends and competitor activity
Lead Management & Sales
Manage all incoming leads (calls, emails, walk-ins, online inquiries)
Maintain a CRM or lead tracking system with accurate, up-to-date information
Conduct tours for prospective residents and families
Perform needs assessments and present appropriate service options
Follow up consistently to convert inquiries into deposits and move-ins
Meet or exceed monthly and annual census and conversion goals
Admissions & Intake
Oversee the full admissions process from inquiry to move-in
Coordinate pre-admission assessments with nursing staff
Ensure all required documentation, assessments, and approvals are completed
Verify financial eligibility in collaboration with the business office
Ensure compliance with state regulations and facility policies
Move-In Coordination
Coordinate all aspects of the move-in process for a seamless transition
Communicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readiness
Conduct resident and family orientations
Ensure a welcoming and positive first impression of the community
Relationship Management
Serve as the primary contact for prospective residents and families
Build trust and maintain ongoing communication throughout the decision-making process
Address concerns with professionalism, empathy, and urgency
Maintain relationships with referral sources for continued business growth
Reporting & Performance Tracking
Track and report key metrics including:
Leads, tours, deposits, and move-ins
Conversion ratios
Referral source performance
Occupancy rates
Provide regular reports to the Executive Director
Analyze marketing ROI and adjust strategies as needed
Compliance
Ensure all marketing and admissions activities comply with state and federal regulations
Maintain confidentiality in accordance with HIPAA guidelines
Qualifications
Education & Experience
Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred)
2–5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred)
Proven track record of meeting or exceeding sales/occupancy goals
Knowledge, Skills, and Abilities
Strong sales, negotiation, and closing skills
Excellent communication and interpersonal abilities
Ability to build and maintain professional relationships
Strong organizational and time management skills
Ability to multitask and manage competing priorities
Knowledge of ALF regulations and senior care industry (preferred)
Admissions Director • Largo, Florida
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