Software Engineer 5 - Ads Member Experience

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.

In April 2022, we introduced a new, more affordable, ad-supported tier for our customers, marking a significant milestone for Netflix. Our focus is now on expanding choices for consumers and providing advertisers with a premium TV brand experience that surpasses traditional linear formats. The challenge ahead involves scaling our ad tech to maximize its impact on our business.

Our Team

The Ads Platform Engineering teams build advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state of the art content delivery system, ad encoding recipes, content understanding and metadata. We deliver ads in a manner that's thoughtful of our member's viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, and members only see the most appropriate ads for them.

The Ads Member Experience team is responsible for identifying and building the ad formats that will define the future of advertising on the Netflix streaming platform, including live events. The team will drive the definition of such formats and how they are standardized across delivery platforms (TV, mobile, web), and will lead the experimentation needed to make the experience optimal for both users and advertisers.

Our team is new, yet we are faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the rapidly growing Connected TV advertising space, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time.

This role is part of the company's strategic initiative to build a world-class advertising ecosystem following the launch of their ad-supported tier. We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.

Skills & experience we're seeking:

• Professional experience with ad formats and ad delivery systems, including experimentation with ad creatives and/or native ads. Knowledge of CTV-specific ad formats is a plus.
• Experience with building large-scale infrastructure for real-time, low-latency, online advertising environments.
• General understanding of the advertising marketplace and landscape, with a focus on publisher side challenges like optimizing fill rates, adjusting ad load, and maximizing advertiser value.
• Proven track record of building systems that power sophisticated user experimentation, A/B testing, and lift studies.
• Strong analytical and strategic thinking with demonstrated product sense and leadership in the working environment.
• Expertise in developing systems that measure and optimize end-user advertising experiences, delivering the right advertisement at the right time for the right user.
• Track record of collaborating with cross-functional stakeholders from product, engineering, operations, design, consumer research, etc., to develop and deploy models at scale

Nice to haves:

• Familiarity with SDUI (Server-Driven User Interface) architectures.
• Experience building unique ad formats and ad products at scale across multiple advertising channels (CTV, DOOH, Mobile, and Web).
• Programmatic advertisement experience.
• Contributed to an ads industry technology standard (e.g. VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
• Familiarity with legal compliance and changing landscape of ads regulations around the world.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $388,000.00 - $558,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.