B2B Sales Lead

Avado is the UK’s leading brand in professional people development. While our B2C team is thriving and long-established, we are now looking for a high-calibre B2B Sales Lead to spearhead our corporate growth.

This is an independent contributor role for a high-performing "hunter" who wants to own the B2B space. You will be the sole individual dedicated to driving corporate partnerships, making this a unique opportunity to build a high-value pipeline from the ground up within a market-leading brand. This role is international in scope, with a specific focus on scaling our presence in the Middle East .

About Avado

At Avado, we believe all transformation starts with people. As a Platinum provider of CIPD training, we empower HR and L&D professionals to build the skills, mindsets, and capabilities needed for the future of work.

In a world reshaped by AI and rapid change,we’recommitted to developing future-ready people professionals through high-impact, accredited learning experiences. Our programmes combine practical application, collaborative learning, and award-winning design to ensure our learners – and their organisations – can thrive and grow.

Our connected learning approach blends deepexpertise, innovative technology, and a strong community of support. From early-career learners to experienced practitioners, we deliver real, measurable change that supports individual growth and business transformation.

Avado is part of the BlenheimChalcotportfolio – the UK’s leading digital venture builder – giving us access to a powerful network of innovation, investment, andexpertise.

About the role

As the B2B Sales Lead , youare responsible forthe full sales lifecycle—from "hustling" for theinitiallead to closing six-figure corporate contracts. You will manage a global territory, requiring a self-starter mindset and the cultural intelligence to navigate complex deals, particularly in the Middle East.

While the role initially focuses on our world-class CIPD qualifications , your remit will rapidly expand to include corporate workshops and our new subscription-based products . This is a "chase-led" role: while you will receive a handful of inbound leads, your success will be driven by your ability to hunt new business and "farm" our vast database of current learners andAvadoConnectmembers.

Whatyou’lldo

To help us be the best, you will be accountable for:

• Strategic Prospecting: Identifyand hunt new B2B opportunities globally. You will use "hustle" and creative outreach to turn cold prospects into long-term partners.
• Database Farming: Leverage Avado’s massive existing learner database and theAvadoConnectcommunity toidentifycorporate decision-makers and upsell B2B solutions.
• Pipeline & Deal Management: Diligently manage a complex pipeline. You will navigate deal cycles that range from quick wins to 4-month enterprise contracts.
• International Expansion: Act as the face of Avado in international markets. This involves remote digital selling and occasional travel, specifically to the Middle East , to close key accounts.
• Consultative Pitching: Engage with HRDs and L&D Directors to understand their workforce challenges and tailor solutions across qualifications, workshops, and subscriptions.
• Data Integrity: Maintainmeticulous CRM records to ensureaccurateforecasting for the leadership team.

Whatwe’relooking for

• The "Hustle" Factor: You are a seasoned salesperson who enjoys the chase. Youdon'twait for leads; you create them.
• International Mindset: Experience in global sales is essential. A cultural understanding of the Middle East is a significant advantage; Arabic speaking skills would be highly regarded but are not essential.
• B2B Expertise: Proventrack recordin professional services, EdTech, or consultative B2B sales. You know how to navigate "long but not complex" deal cycles.
• Self-Sufficiency: As an independent contributor, you are comfortable being the sole person focused on this vertical. You take total ownership of your targets.
• Strategic Thinking: Ability to move from selling a single qualification to a multi-layered corporate subscription or workshop series.

Whatyou’llget:

• High Earning Potential: A competitive base salary (commensuratewith B2B experience) plus a high-reward commission structure based on total contract value.
• Global Reach: The opportunity to work on international projects and travel to key regions like the Middle East.
• Autonomy: The freedom to own the B2B strategy and execute your own "hunting" plan.
• Flexibility: remote working (with occasional travel to London) with the tools you need to succeed globally.
• Culture & Growth: 25 days annual leave, your birthday off, and the backing of the BlenheimChalcotnetwork.

And lots of benefits including:

• Holidays –33daysannual leave, increasing by 1 day after 2 years and a further day after 4 years.
• A day off on or around your birthday.
• Statutory pension and life assurance.
• Various opportunitiesto gain an immersive experience intoarange of Avado products and proposition.
• On-demand access toourAvadoConnect community
• Curated personal development and learning tools– SEEDL platform

And… just for being here, we offer you a culture that’s created and nurtured by super smart people and underpinned by our Values which guide our thinking,decisionsand actions, creating a truly uniqueplace to work. You will also get to be at the forefront of helping a very diverse range of professionals enhance their careers, whether at the early stages or later down the line. You'll enjoy an environment with an enviable workspace to use in West London, serious personal development opportunities (well, we are a learning organisation after all), and some rather nice job-related and lifestyle perks.

Andwe’rehighly inclusive….

Avado is one of those rare places where anyone from anywhere with any background or experience is free to come and do theirvery bestwork. We believe in the diversity of thought, asthat’swhat helps us help our clients and learners – whether investing in their own development, or having their employer invest for them. Equality,diversityand inclusion are values that underpin our success;come and seefor yourself!

By submitting your CV you understand that we have a legitimate interest to use your personal data for the purposes of assessing your eligibility for this role. This means that we may use your personal data to contact you to discuss your CV or arrange an interview, or transfer your CV to the hiring manager(s) of the role you have applied for. You can ask us at any time to remove your CV from our database by emailingrecruitment@blenheimchalcot.com– but please note that this means we will no longer consider you for the role you have applied for.You can review our privacy policyhere.

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