Washington University in St. Louis is hiring : Marketing Specialist (Hybrid) - Sa

Scheduled Hours : 37.5

Position Summary

The Marketing Specialist at the Kemper Art Museum in the Sam Fox School of Design & Visual Arts at WashU implements marketing and advertising strategies that help build the Museumâs audiences and increase the institutionâs visibility. The position finds creative ways on campus, regionally, nationally, and internationally to promote the Museumâs mission and collection, as well as all aspects of its public-facing activities.

The Specialist uses their knowledge of marketing analytics and industry trends to further the Museumâs reach and engagement through a variety of channels and campaigns (both print and digital) that demonstrate a well-rounded understanding of the Museum, its mission and collection, and its seasonal exhibitions and programs.

Primary Duties & Responsibilities : Advertising Project Management 30% :

Oversee and manage all aspects of advertising efforts for the Museum, from campaign conception to completion.

Identify and develop strategic marketing opportunities, in close collaboration with Museum leadership and Curatorial and Education teams.

Coordinate optimal media placements / rates and contract with a variety of external service providers, including graphic designers, printers, and advertising and media outlets.

Maintain digital archive of all advertising and press for the Museum and seasonal exhibitions.

Audience and Brand Development 30% :

Develop creative strategies for reaching target audiences to market both specific programs and the Museum in general.

Research market and visitor analytics to help evaluate the effectiveness of marketing and communications strategies.

Regularly assess the effectiveness of current marketing strategies and meet biannually with Head of Publications and Museum Director to discuss outcomes and realign on institutional priorities.

Membership Program 15% :

Supervise the part-time Membership Coordinator and oversee the management of the Museum membership program in coordination with University Advancement.

Organize monthly communications check-ins with the Events, Curatorial, Education, and Advancement teams for information sharing, coordinating upcoming events, and aligning on priorities.

With the Membership Coordinator and Advancement, develop and research creative strategies for engaging current members and growing the program into the future.

Marketing Strategy Liaison 15% :

Meet regularly with the Sam Fox School Office of Communications office to coordinate communications, cross-marketing, and messaging for greater impact for both the Museum and the School.

Work with the University Marketing & Communications office to raise public awareness of the Museum and its programs locally, nationally, and internationally.

Liaise with other University communications staff to raise awareness of the Museum across campus and meet shared marketing goals.

On-Campus Promotion 10% :

Develop posters, flyers, digital signage, and other marketing materials to be used across the WashU campus.

Oversee a student graphic designer in the development of materials, ensuring they meet brand guidelines and that materials are delivered and distributed within deadline.

Represent the Museum at on-campus events, such as student opportunities fairs, as appropriate.

Working Conditions : Job Location / Working Conditions :

Normal office environment.

Must be available to work occasional evening and weekend hours.

Physical Effort :

Typically working at desk or table.

Typically standing or walking.

Repetitive wrist, hand or finger movement.

Ability to move on and off-campus locations.

Occasional lifting ( Required Qualifications : Education :

Bachelorâs degree or combination of education and / or experience may substitute for minimum education.

Certifications :

No specific certification is required for this position.

Work Experience :

Marketing And Communications (2 Years).

Preferred Qualifications : Education :

Masterâs degree in art history, English, communications, marketing, or equivalent.

Work Experience :

Museum Marketing, Advertising, Communications, And Public Relations (5 Years).

Skills :

Adobe Creative Cloud, Adobe Creative Studio, Advertising, Creative Approaches, Creative Writing, Diplomacy, Facebook, Graphic Design, Image Editing, Instagram, LinkedIn for Business, Marketing, Marketing Strategy Implementation, Multiple Project Management, Multitasking, Oral Communications, Photo Editor, Project Management, SEO Tools, Social Media Tools, Stakeholder Engagement, Video Editing, Written Communication, YouTube.

Benefits : Personal :

Up to 22 days of vacation, 10 recognized holidays, and sick time.

Competitive health insurance packages with priority appointments and lower copays / coinsurance.

Take advantage of our free Metro transit U-Pass for eligible employees.

WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness :

Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family :

We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs.

WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

EEO Statement : Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups.

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