Owning the growth strategy for product marketing, the full-time remote Growth Product Marketing Manager will identify and activate new audiences, run growth experiments, and develop channel strategies across a diverse product portfolio. Key responsibilities Synthesize insights from user research, product analytics, and competitive intelligence into a prioritized hypothesis backlog Lead go-to-market strategies for new products without established playbooks and own messaging across campaigns Design and execute growth experiments across various channels, collaborating cross-functionally to move from hypothesis to implementation Required qualifications 5+ years of experience in growth marketing, product marketing, or product management, particularly with developer tools Proven track record in growth experimentation, product marketing research, messaging, and go-to-market strategies Experience in acquiring new developer audiences and optimizing activation funnels Strong project management skills with a background in startup environments Comfortable analyzing data from product analytics, user interviews, and campaign performance
Growth Product Marketing Manager • Lakeland, Florida, United States
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