Sr. Marketing Manager, New Markets

Marketing Campaign Manager

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.

This position is responsible for the strategy, execution, and optimization of marketing campaigns to launch our clinics and brand into new markets. Tasked with driving lead generation, you are expected to work strategically and tactically to optimize marketing acquisition activities to drive brand awareness, appointments, and sales conversion. The ideal candidate is a performance-driven, full-funnel marketer with deep expertise in digital, advertising, direct mail, and event channels and a proven ability to build campaigns from the ground up.

Key responsibilities include :

• Lead marketing acquisition strategy and execution for new clinics
• Build brand awareness via grassroots tactics (events, sponsorships, community outreach)
• Set overall campaign objectives and KPIs
• Partner with the Growth and Analytics teams and vendors to conduct local market research to understand customer demographics and competitive landscape
• Define Marketing entry priorities to ensure future growth and success
• Build customized Go To Market (GTM) plans tailored to each market
• Directly manage budget allocation and performance across channels
• Partner with Sales and channel managers on localized media plans and campaign execution
• Provide unified reporting and go forward recommendations
• Travel within the U.S. to ensure successful launches (approximately 15 percent)

Qualifications :

Must have skills :