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Digital Experience ManagerBloomberg Industry Group • Arlington, VA
Digital Experience Manager

Digital Experience Manager

Bloomberg Industry Group • Arlington, VA
30+ days ago
Salary
$97,000.00 yearly
Job type
  • Full-time
Job description
This role leads the vision, performance, and day-to-day operations of the marketing websites for Bloomberg Law, Bloomberg Government, and Bloomberg Tax.

You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.

What you will do:

  • Directoverall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns

  • ShapeUX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data

  • Lead and manageateam, setting priorities, defining goals,planningresources,managing performance and day-to-day execution,while ensuring alignment with organization goals and user needs.

  • Coach and developateamof high-performing strategists and producers, fostering collaboration, accountability, andprofessional growth

  • Guide the team onbest-practicesand technical direction, while providing hands-on development and problem-solvingassistance

  • Lead discovery, planning, and prioritizationforwebsite initiatives, includingnew features, templates, and optimizations

  • Work with engineering partners to plan and launch updatestocreateawebsiteexperience that feelsdynamic,intuitive,and useful

  • Managewebsiteintegrations anddata flows, including CRM

  • Set andmonitorsite performanceKPIs with an eye toward improvingengagement, conversion, and technical health

  • Champion an experimentation mindset and run tests tooptimizeusability and speed to conversion

  • Oversee governance for content, design standards, andaccessibility

  • Maintain a smooth operational rhythm for updates, publishing, and QA

You need to have:

  • 5-7years of experience leading website strategyor operations, preferablyfor a complex B2B or SaaS organization

  • Minimum3-5years of people leadership experience

  • Strong understanding of UX principles and digital user behavior

  • Practical experience withGTM, Google Analytics,HTML, CSS, web design tools, andCMS platforms (WordPress)

  • Ability to balance strategic planning with hands-on execution

Compensation Range:

$97,000.00-$146,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.


Equal Opportunity


Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).

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Digital Experience Manager • Arlington, VA

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