Director of Events

The Role

You are the single, trusted owner of every event we run, from conferences to executive dinners. You set the strategy, build the machine, and deliver flawlessly.

Why This Role Matters

Events are one of our biggest drivers of pipeline and retention. When an event lands, pipeline grows, deals move, and customers stay. This is a high-trust, high-visibility seat situated between sales, marketing, and leadership.

This is not a role for someone who executes one event well and waits for the next brief. We need an operator who can hold the entire function, run it like a project manager who never drops a thread, and be the clear point of contact every other team can trust.

What You'll Own

• The program and calendar. Own the events strategy end-to-end conferences, trade shows, field events, executive dinners, partner activations, and virtual webinars with a clear point of view on what actually drives awareness, pipeline, and retention. You decide what we do and (just as importantly) what we don't.

• Operations and budget. Own the budget, the plan, the vendors, the logistics, the promotion, and the staffing. You'll direct a roster of contractors and agencies.

• Flawless execution. Bring every event to life under pressure without letting quality slip. The day-of is the easy part for you because the hundreds of details before it were already handled.

• The customer experience. Own every touchpoint from first invite to post-event follow-up. Each one should feel intentional, premium, and hospitable hospitality is the center of how you think.

• Systems that compound. Build the operational infrastructure from scratch: playbooks, timelines, vendor rosters, run-of-show templates, and post-event reviews that make every future event easier and better.

• Cross-functional ownership. Partner with sales, demand gen, marketing, and leadership so every event drives a real business outcome. You're the clear owner who keeps everyone aligned and informed.

• Measurement. Define success metrics before every event, track ROI and engagement, and feed insights into the next one systematically. Treat events-generated pipeline as your scoreboard, and bring an "OTIF" (on-time, in-full) discipline to delivery.

• The brand. Make every event feel unmistakably Siro.

What You'll Bring

• 5+ years in event management, including owning a full events function.

• B2B field marketing or SaaS experience where events tie directly to pipeline and revenue.

• Elite project management and communication you thrive under pressure, love a tight timeline, and work cleanly with sales, execs, vendors, and partners without hand-holding.

• Ability to direct contractors and agencies as a force multiplier you scale yourself through others.

• A portfolio of events you designed that people still talk about proof of both creative ambition and operational precision.

• A results mindset: you define what success looks like, measure what matters, and turn events into pipeline.

• Exceptional attention to detail with hospitality at the center of your thinking you sweat the small stuff and design the whole experience.

• Willingness to travel for key events (~30%, depending on calendar).

Why Join Siro

• Events are a major driver of our pipeline and retention you'll have an outsized role in the growth of the business.

• A fast-moving, high-trust environment that's eager to experiment and get creative.

• Real growth opportunity: build the function, prove the model, and grow the team around your success.

Compensation & Details

• This is a full-time role based in NYC. We are in-person Tues/Wed/Thurs at our office in Flatiron. Expected travel for key events (~30%).

• We do not sponsor H1B visas.

• This role is open at two levels

  • Senior Manager = $170,000

  • Director = $205,000

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.