BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience.
This role requires 7-10 years of professional experience and blends strategic vision with hands-on execution leveraging audience segmentation, marketing automation, retargeting, and business intelligence to deliver personalized, timely, and impactful client communications across digital channels.
The ideal candidate brings deep experience executing integrated campaigns across email, web, and other digital media, with a strong understanding of how audience behavior, engagement data, and business insights inform targeting and campaign performance. This individual will work closely with BWE's Digital Enablement team, business leaders, and analytics partners to elevate the client experience, drive engagement, and modernize our existing email marketing ecosystem.
We encourage you to explore the career opportunities we have available here at BWE!
Senior Marketing Manager, Lifecycle Marketing & Audience Strategy • Columbus, OH, United States
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