Content Marketing Manager (HYBRID)

Content Marketing Manager

InBody is a worldwide leader in the health metrics field, revolutionizing the industry with innovative technology and devices. InBody's products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. We proudly produce advanced health technology designed to make understanding and improving health and wellness accessible to everyone. From class-leading body composition analyzers to user-friendly automated blood pressure monitors, our goal is to equip health and wellness professionals with the tools they need to help clients and communities improve their well-being.

We are seeking a talented Content Marketing Manager to own the end-to-end execution of content across web, social, video, PR, and media channels. This role is responsible for planning, coordinating, and delivering high-quality content by managing third-party writers, social media partners, and video production teams. This is a hands-on and highly autonomous role, with ownership over content planning, vendor management, and cross-functional execution. The successful candidate will thrive in our entrepreneurial company culture where change is constant, growth is immense, and opportunities are abound.

This is a full-time, hybrid position at our office located in Cerritos, CA reporting to the Marketing Ops Manager.

Essential Responsibilities

• Managing Content Calendars + Production
  • Own and manage content calendars to ensure consistent publication across web, social, video, and PR.
  • Prioritize and execute initiatives on business needs and resource availability.
• Vendor & Partner Management
  • Manage third-party vendors, social media partners, PR agencies, and video production teams.
  • Provide outlines, edit, revise, and collaborate with third-party writers to produce necessary content.
• Social Media Execution
  • Oversee scheduling, posting, commenting, and leveraging social media strategies and initiatives.
  • Drive execution for social awareness and engagement.
• Media Outreach & PR Management
  • Build relationships with media and reviewers, send demos, and secure reviews and media placements for InBody products.
  • Collaborate with PR agencies to release press releases and generate publicity.
• Cross Functional Collaboration
  • Partner with Sales Team to identify content opportunities
  • Translate and execute content initiatives into written and video content that support overall marketing and sales strategies.
• Video Production
  • Coordinate with third-party video teams and the creative team to produce video content series and manage distribution.
• Creating and Distributing Content
  • Develop and distribute engaging content across various platforms.

Essential Qualifications

• Able to commute to the Cerritos Office minimum three (3) times per week
• Travel for 15% for work (1~3 times a month)
• Bachelor's degree, preferably in Marketing, Business, Communications, or a related field
• 3-5 years of work experience in content marketing or a related field
• Proficient with MS Office and Google Suites
• Proven history of successful leadership in a high-paced team
• Self-motivated, collaborative, organized, proactive, highly responsive, flexible, and adaptable when working across multiple teams
• Excellent communication skills
• Market knowledge in the following areas:
  • Health, wellness, and fitness sectors
  • Education, motivation, and inspiration themes
  • Sales: Understanding problems and creating attractive, effective content

Bonus Qualifications

• Enjoys shifting between individual contributor and management roles depending on the initiative or campaign
• Proven, quantifiable track record of positive effect on business growth
• Experience with content marketing tools such as HubSpot, Zapier, Klaviyo, and Google Analytics
• Excellent storyteller and able to communicate findings with clarity and precision, whether through writing or visualizations
• Ability to identify insights from executed content and translate them into clear recommendations to improve future content planning
• Passion for datafrom defining metrics to communicating important insights

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Benefits Summary*

• Medical (PPO), Dental (PPO), Vision (PPO), & Life Insurance*
• 401K Plan with up to 3% company match*
• Paid Vacation & Sick Leave*
• 11 annual paid holidays / Paid Time Off for Birthday
• Gym membership reimbursement*
• Flexible Spending Account (FSA)*
• Discounted Pet Insurance
• Job-related training reimbursement*

*The above-stated benefits may change without prior notice and will begin after successfully completing the 90-day introductory period

Pay Rate Range: $70,304.00 - $85,000.00 per year

Committed to Equal Opportunity

Biospace Inc dba InBody believes in equal opportunity for all and is committed to ensuring all individuals have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic. Our equal employment opportunity policy statement, the EEO is the Law Poster and Supplement, and Pay Transparency Nondiscrimination Provision reaffirm this commitment.

InBody is also committed to providing reasonable accommodations to qualified individuals with a disability so that an individual can perform job-related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact our HR team at (323) 932-6503.