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Vantage Data Centers
Director, Public Relations & Content Management, GlobalVantage Data Centers • Sterling, VA, United States
Director, Public Relations & Content Management, Global

Director, Public Relations & Content Management, Global

Vantage Data Centers • Sterling, VA, United States
30+ days ago
Salary
$165,000.00 yearly
Job type
  • Full-time
Job description

Director Of Public Relations

The Director of Public Relations will lead Vantage's PR strategy, content development and social media channels. This hands-on role will lead all aspects of global PR and support the company's regional (North America, EMEA and APAC) PR strategy and execution. Key focus areas include developing the PR strategy, coordinating with PR agencies, handling media relations, updating content calendars, drafting content (press releases, blog articles, award nominations, case studies, etc.) and leading all social media channels.

The individual will report directly to the Senior Director, Marketing, Global and will collaborate with various partners and teams within the company to achieve department, regional and global goals.

Essential Job Functions

  • Develop global PR strategy; partner with PR agencies and regional marketing leads to implement and report on effectiveness.
  • Create content calendar in collaboration with regional marketing leads and write original content to support the needs of the business (blog articles, award nominations, etc.).
  • Supervise all social media channels; develop a roadmap and critical metrics to determine effectiveness.
  • Develop annual PR plan to promote Vantage's mission, brand and services; oversee corporate agency and support regions with PR strategies and execution.
  • Supervise media and analyst relations; develop relationships with journalists and analysts to ensure Vantage's story is reported on accurately and timely.
  • Write and edit press releases, media kit and other external communications.
  • Find opportunities for executive transparency through interviews, awards, speaking opportunities, thought leadership, etc.
  • Monitor media coverage, public sentiment and competitor PR strategies to advise and adjust strategy.
  • Lead all aspects of PR metrics and reporting; share with leadership and key partners on a regular basis.
  • Evaluate speaking opportunities to determine best fit and spokespersons; provide talking points and key messages for speakers.
  • Lead awards programs, working with agencies and internal team members to identify and nominate Vantage for awards.
  • Partner with internal communications to ensure consistency of internal/external communications.
  • Build editorial calendar with marketing regional leads and other internal parties. Draft content and supervise external writers to write original copy and edit content from others.
  • Be responsible for social media channels, including editorial calendar, content creation and reporting.
  • Handle additional duties as assigned by Management.

Job Requirements

  • Bachelor's degree in Public Relations, Communications, Journalism or equivalent experience required.
  • 7-10 years of experience.
  • Data center experience is strongly preferred but not required.
  • Experience working in both agency and in-house environments.
  • Proven success developing and driving PR strategies that deliver measurable business results in a high-growth company.
  • Familiarity with digital and social media trends.
  • Exceptional written and verbal communications skills.
  • Strong leadership, communication and project management skills.
  • Experience working in a matrixed global organization.
  • Exhibit executive presence and confidence to regularly interact with leaders across the organization.
  • Knowledge of Associated Press (AP) Style is highly desired.
  • Travel required is expected to be 5 to 10%, generally traveling to other Vantage offices/data centers. Travel may increase over time as the business evolves.

Physical Demands and Special Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle, or feel objects; reach with hands and arms; climb stairs; balance; stoop or kneel; talk and hear. The employee must occasionally lift and/or move up to 25 pounds.

Additional Details

  • Salary Range: $165,000-175,000 Base + Bonus (this range is based on Colorado market data and may vary in other locations)
  • This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
  • Compensation for the role will depend on a number of factors, including your qualifications, skills, competencies, and experience and may fall outside of the range shown.
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Director, Public Relations & Content Management, Global • Sterling, VA, United States

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