Sr Digital Marketing Manager

Senior Digital Marketing Manager

Location: Buffalo Niagara, NY Position: Full Time - Office Based Hours: 8am - 4:30pm Travel: Approximately 510% Salary: $100K+ + Bonus + Industry leading 401K

About the Opportunity: Apply now to join a recession proof fast growing industry with our global fall protection client as their newest Sr Digital Marketing Manager. Support and influence 5+ business units nationally, helping drive sales and marketing growth at scale. Play a key role in a period of accelerated expansion where digital marketing is a primary growth lever. Operate at the intersection of global brand standards and local market execution. Opportunity to make a visible impact within a complex, multi-entity organization.

The Role: Strengthen and scale digital marketing performance across multiple business units. Maintain strong digital execution within the largest and most complex core business. Blend strategic leadership with hands-on execution where required. Enable other teams through structure, coaching, and performance accountability. Improve lead quality, increase marketing contribution to sales, and establish consistent performance discipline.

Primary Responsibilities Core Business Unit Leadership: Own and optimize PPC strategy with a focus on qualified lead growth and cost efficiency. Lead SEO strategy and collaborate on content planning aligned to buyer intent. Plan, execute, and optimize multi-channel campaigns across paid media, organic search, email, and landing pages. Develop and maintain dashboards tracking lead volume, channel performance, product categories, and trends. Pilot new digital tactics and campaigns prior to scaling across other business units.

Multi-Business Unit Enablement and Support: Act as a strategic digital partner to marketing leads and general managers across supported units. Conduct regular performance and strategy check-ins to review results and priorities. Provide guidance on PPC structure, keyword strategy, landing-page optimization, content alignment, and email strategy. Support product launches, seasonal initiatives, and growth campaigns across regions. Reinforce global marketing standards while adapting execution to local market needs. Identify capability gaps and deliver training or frameworks to improve execution quality.

Direct Ownership of Smaller or Under-Resourced Business Units: Manage PPC and digital campaigns end-to-end for units without dedicated marketing resources. Partner with local teams to develop blogs, product pages, and email assets. Establish baseline KPIs, benchmarks, and growth targets where none exist. Ensure smaller units operate with the same performance discipline as larger teams.

Reporting, Analytics, and Performance Communication: Build and maintain standardized reporting dashboards across all supported business units. Track MQL performance against prior-year benchmarks and agreed growth targets. Deliver monthly performance summaries outlining results, trends, risks, and recommended actions. Provide clear, data-backed insights to marketing leads and general managers. Maintain consistency and credibility in how digital performance is measured and communicated.

Requirements: What Success Looks Like: Sustained improvement in MQL volume and quality across all supported business units. Strong, scalable digital performance maintained within the core business. Organization-wide visibility into digital performance and outcomes. Improved digital maturity and execution quality across marketing teams. Clear alignment between marketing activity and sales growth objectives. Trusted partnership with business unit leaders and global marketing leadership.

Experience and Background: 8+ years of digital marketing experience with deep expertise in PPC and SEO. Proven success driving lead generation and pipeline contribution in B2B environments. Strong experience executing multi-channel digital marketing campaigns. Advanced analytical and reporting skills, including dashboard development. Ability to coach and elevate marketers at varying experience levels. Comfort operating across multiple business units with differing priorities. Experience within decentralized or multi-entity organizations. Familiarity with CRM systems, marketing automation platforms, and conversion optimization. Background in industrial, manufacturing, construction, or technical B2B markets preferred.

Work Environment and Requirements: Primarily office-based with occasional travel to out of state business unit offices, events, or job sites. Adherence to safety protocols and PPE requirements during site visits. Ability to manage multiple priorities while collaborating cross-functionally