Sr. Integrated Marketing Manager

Sr. Manager, Integrated Marketing - Expedia

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brands success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency weve built in functional expertise.

Make an impact!

The Integrated Marketing team is responsible for owning the end-to-end brand strategy, planning, and execution of all key initiatives for Expedia, Hotels.com and Vrbo. In this role you will lead or support one or more key areas of the business, such as big brand moments, cultural or seasonal campaigns, regional initiatives (e.g. U.S. or Rest of World), or product and commercial go-to-market efforts and serve as a subject matter expert for the business or region you support.

In this role, you will:

Strategy & Planning

• Partner with your senior leadership team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals.
• Collaborate with partner teams, including GM, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans.

Campaign Development & Execution

• Support cross-functional execution of brand campaigns from big moments like new product launches to always-on programs or local activations.
• Lead the day to day management of creative and media assets in partnership with internal teams and external agencies.
• Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and are adapted appropriately for channel and region.

Collaboration & Influence

• Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media.
• Maintain up to date statuses of your projects; contribute to reports shared with leadership and cross-functional partners.
• Support Directors and Senior Directors with delivering all brand campaigns at a high bar.

Performance & Insights

• Ensure delivery on campaign goals and work with analytics and media teams to track performance.
• Understand insights data and how to use it to optimize campaigns and inform future initiatives and continuous improvements.

Experience and qualifications:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Proven experience (9+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning.
• History of data driven brand strategies from vision to development across full funnel of marketing channels.
• Highly organized and able to juggle multiple projects, initiatives and competing priorities.
• Ability to interpret analytics and derive actionable insights.
• Experience in understanding and delivering on KPIs.
• Proven results in delivering business value through brand strategies.
• Exceptional communication, presentation, and interpersonal abilities.
• Passion for innovation, creativity, and staying ahead of industry trends.

The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com.