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Marketing ManagerTalent Bridge • Huntersville, NC, United States
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Marketing Manager

Marketing Manager

Talent Bridge • Huntersville, NC, United States
30+ days ago
Job type
  • Full-time
Job description

Marketing Manager

A growing, sales-driven B2B organization is seeking a Marketing Manager to lead and scale its marketing function. This is a newly created role with high visibility, focused on building a predictable lead generation engine, strengthening alignment with sales, and driving measurable revenue impact.

This position offers the opportunity to take ownership of marketing strategy and execution while managing and developing a small team.

Key Responsibilities

  • Own end-to-end lead generation, from inbound capture through sales handoff
  • Manage and optimize lead sources including digital campaigns, website inquiries, and trade shows/events
  • Design and execute lead nurturing programs using email, automation, and targeted content
  • Partner closely with sales and executive leadership to define lead qualification criteria and handoff processes
  • Build and maintain dashboards and reports tied to pipeline, conversion rates, and revenue influence
  • Analyze marketing performance data and recommend data-driven improvements
  • Support trade show and event marketing, including pre-event outreach and post-event follow-up
  • Lead and develop one direct report within the marketing function

Qualifications

Required:

  • 57 years of experience in B2B marketing, preferably in a sales-driven environment
  • Proven experience managing lead generation, nurturing, and qualification processes
  • Hands-on CRM experience (Salesforce required)
  • Strong analytical skills with experience tying marketing activity to pipeline and revenue
  • Experience managing email, digital, and campaign-based marketing initiatives
  • Ability to work independently, assess existing systems, and make immediate recommendations
  • Strong communication and cross-functional collaboration skills

Preferred:

  • Experience supporting trade shows or industry events
  • Familiarity with marketing automation platforms
  • Background in manufacturing, distribution, or wholesale environments
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Marketing Manager • Huntersville, NC, United States

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