Product Marketing Manager

Product Marketing Manager in Engineering Services

The Product Marketing Manager in Engineering Services is responsible for defining, positioning, and scaling Advantest's engineering services and system-level solution offerings. This role translates customer requirements, market trends, and technology direction into clearly differentiated Engineering Service offerings and value propositions, ensuring engineering services complement and strengthen Advantest's core product business.

The position works at the intersection of customers, sales, business development, ES engineering, Product Units, and R&D, and requires strong technical credibility combined with commercial and strategic thinking.

Key Responsibilities

Product Ownership

• Contribute to strategic business and service planning for the Engineering Service product portfolio.
• Own the definition by consolidating customer requirements and translating them into clear service definitions and value propositions.
• Ensure Engineering Service products enhance the value of the standard product portfolio, while remaining aligned with Advantest's overall strategy.

Market & Customer Insight

• Analyze market trends, customer needs, and test strategies driving demand for engineering services and custom system solutions.
• Advise Engineering Service leadership on market direction, customer expectations, and product positioning.
• Identify emerging opportunities for Engineering Service engagement with leading-edge and strategic semiconductor test customers.

Cross-Functional Coordination

• Work closely with:
• Customers, Sales and Business Development
• Engineering and program teams
• Internal and external business partners
• Ensure alignment between market demand and execution capability

Go to Market & Commercial Support

• Manage the "4 Ps" of marketing for Engineering Service offerings: product, pricing, positioning, and promotion.
• Develop compelling Engineering Service value propositions for customer engagements and support Business Development teams.
• Participate in strategic customer interactions to represent Engineering Service capabilities.

Enablement

• Provide clear product and price structure, positioning, and messaging to enable consistent execution across regions.
• Support internal alignment between Engineering Service, R&D, and Business Development scope and responsibilities.

Communication

• Excellent written and verbal communication skills, with the ability to clearly articulate complex technical and product offerings to customers, sales teams, engineering, and senior management.
• Strong presentation skills, capable of discussing technical and pricing directly with customers and internal stakeholders.
• Proven ability to drive alignment and clarity in cross-functional and global environments, adapting communication style to cultural and organizational contexts.

Experience

• 10+ years of experience in Product Marketing, Product Management, or equivalent technical customer-facing roles.
• Strong background working in international teams on complex technical solutions, involving HW, SW, and services.
• Direct experience engaging with semiconductor customers to understand requirements, test strategies, and value drivers, including pricing.
• Proven collaboration with internal and external stakeholders to define offerings and positioning.
• Experience operating in a truly international environment, with demonstrated understanding of cultural differences across the U.S., Asia, and Europe.

Core Skills

• Strong technical and commercial acumen, with the ability to position complex engineering products and system-level solutions clearly.
• Structured, analytical thinking with a focus on value definition, positioning, and differentiation.
• Ability to influence and align cross-functional, global stakeholders without direct authority.
• Customer-centric mindset, balancing market needs with delivery realism.
• Comfortable operating in ambiguity and challenging the status quo to drive clarity and impact.

What Success Looks Like

• Engineering Service offerings are clearly defined and consistently positioned across regions.
• Business Development teams use clear value propositions to win Engineering Service engagements.
• Customer and market insights translate into actionable service roadmap inputs.
• Strong alignment exists between Product Marketing, engineering, and execution.
• Engineering Services is recognized as a credible, value-adding engineering services partner.

Why This Role Is Challenging

Unlike traditional product marketing roles focused on standardized platforms, Engineering Service Product Marketing operates in an environment where offerings are often application-specific, time-critical, and engineering-intensive. Success requires balancing customer ambition with delivery realism, aligning multiple internal organizations, and clearly articulating value in situations where scope, cost, and responsibility boundaries are not always predefined.