GTM & Marketing Strategy Director

Gtm & Marketing Strategy Director

The GTM & Marketing Strategy Director is a senior strategic leader responsible for shaping and driving go-to-market and marketing strategies that accelerate revenue growth. This role sets the vision for evaluating and prioritizing marketing programs and transformation initiatives, ensuring alignment to enterprise objectives and long-term growth plans.

Serving as a key partner to executive leadership, the Director collaborates with GTM leaders across solution practices and business units to define strategy, drive cross-functional alignment, and ensure consistent, scalable execution. This role operates at the intersection of strategy, analytics, and executionleveraging data, AI, research, and operational insights to guide investment decisions and deliver measurable business impact.

The ideal candidate brings deep expertise in GTM strategy, marketing planning, and transformation leadership, with the ability to translate complex market signals and business priorities into actionable, high-impact strategies.

Role Description

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Behaviors and Competencies

• Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
• Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
• Business Acumen: Can provide strategic guidance and insights to drive overall business success.
• Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
• Change Management: Can lead and model exceptional change management at all levels of the organization, can develop and implement change management strategies, and can coach others to improve their change management skills.
• Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
• Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
• Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
• Data Analysis: Can lead data-driven initiatives, inspire others to adopt data analysis methods, and foster a culture of data literacy and informed decision-making.
• Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
• Strategic Implementation: Can lead the development and execution of comprehensive strategic plans, inspire and guide teams, and drive organizational change to achieve strategic objectives.

Skill Level Requirements

• Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes. Expert
• Advanced ability to synthesize complex data into actionable insights and executive-level recommendations. Expert
• Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks. Expert
• Deep understanding of market dynamics, customer segmentation, and competitive positioning. Expert
• Proven ability to lead large-scale, cross-functional initiatives and transformation programs. Expert

Other Requirements

• Completed Bachelor's degree or equivalent relevant experience required
• 8-10 years of experience in Marketing, Communications, or a relevant functional area
• Demonstrated success leading strategic planning, transformation initiatives, or large-scale marketing programs
• Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement
• Experience in demand generation and optimizing marketing investment strategies
• Proven ability to influence executive stakeholders and translate complex insights into actionable strategies
• Ability to travel to SHI, Partner, and Customer Events
• Ability to travel 25%

The estimated annual pay range for this position is $100,000 - $200,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity M/F/Disability/Protected Veteran Status