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SYNERGY HomeCare
Business Development LiaisonSYNERGY HomeCare • Rockville, MD, United States
Business Development Liaison

Business Development Liaison

SYNERGY HomeCare • Rockville, MD, United States
30+ days ago
Job type
  • Full-time
Job description

Community Liaison

Business Development Manager Home Care (Territory-Based)

Location: Montgomery County and Prince George's County, MD (with local travel) Company: SYNERGY HomeCare

SYNERGY HomeCare is seeking a driven and relationship-focused Community Liaison to expand our referral network and grow our client base within a defined geographic territory. This role is responsible for building strategic partnerships and generating new client referrals that convert into active home care cases.

Key Responsibilities

  • Develop and manage a targeted territory plan focused on referral sources such as workers' compensation adjusters, case managers, healthcare providers, attorneys, and community organizations
  • Build and maintain strong, ongoing relationships with referral partners through in-person visits, calls, and follow-up communication
  • Identify and pursue new business opportunities to generate qualified client referrals
  • Track outreach activity, referral pipeline, and conversion metrics using CRM and internal systems
  • Collaborate with intake, scheduling, and clinical teams to ensure smooth onboarding of new clients
  • Represent SYNERGY HomeCare at networking events, industry meetings, and community functions
  • Maintain knowledge of home care services, payer sources, and regulatory considerations to effectively position services

Performance Expectations (KPIs)

  • Weekly outreach activity (calls, visits, meetings)
  • New referral sources established per month
  • Referral-to-admission conversion rate
  • Monthly new client starts
  • Territory growth and revenue contribution

Qualifications

  • 2+ years of business development, sales, or account management experience (healthcare or home care preferred)
  • Experience working with workers' compensation, healthcare referral networks, or related industries strongly preferred
  • Proven ability to build relationships and generate consistent referral volume
  • Strong communication, organization, and follow-up skills
  • Self-motivated with the ability to manage a territory independently
  • Proficiency with CRM systems, Excel/Google Sheets, and communication tools

What We Offer

  • Competitive base salary plus performance-based incentives
  • Mileage reimbursement
  • Opportunity to build and own a defined territory
  • Supportive operational and clinical team to help convert referrals into active cases

This is an ideal role for someone who thrives in a relationship-driven environment and wants to directly impact growth by connecting clients to high-quality home care services.

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Business Development Liaison • Rockville, MD, United States

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