VP, Marketing

Vice President, Marketing Reports to:CEO Location: Hybrid (Marina Del Rey/Los Angeles); Flexible schedules with 1-2 days in office per week, or as needed. ABOUT HOMECOURT Homecourt is a category-defining luxury fragrance and homecare brand founded by Courteney Cox and beauty industry veteran Sarah Jahnke. Recognized by Fast Company as one of the Worlds Most Innovative Companies and by Inc. as Best in Business, Homecourt has quickly built a cult following since its 2022 launch. The brands award-winning, non-toxic collection of home, body, and laundry products is available at homecourt.co, Amazon, Nordstrom, Bluemercury, and select independent boutiques. After raising an $8M Series A led by Cult Capital in 2025, we are entering our next phase of scale:strengthening brand architecture, professionalizing go-to-market rigor and expanding thoughtfully across channels and categories. KEY RESPONSIBILITIES Brand Stewardship and Strategic Direction Partner with Cofounders to evolve brand strategy, positioning, and long-term narrative. Ensure the brand remains distinctive, credible, and culturally relevant as the business grows across categories and markets. Establish and maintain standards for creative excellence and consistency across all consumer touchpoints. Define annual marketing objectives and communications frameworks, ensuring cross-company alignment on priorities and timelines. Product Development Strategy and Go-to-Market Architecture Guide product ideation and portfolio strategy (in partnership with Product Development and Operations) through a consumer and market lens, ensuring coherence, whitespace opportunity, and brand fit. Establish the go-to-market framework for product launches, category expansion, and channel entry. Translate business priorities into clear positioning, messaging, and launch roadmaps. Champion the voice of the customer across the organization, translating insights into actionable marketing and product decisions. Omnichannel Demand and Commercial Strategy Establish the strategic framework for how the brand shows up across DTC, retail, partnerships, and experiential channels. Partner closely with Ecommerce partners to align brand storytelling with performance and lifecycle initiatives. Ensure marketing investments are sequenced and prioritized in support of revenue and margin objectives. Maintain disciplined balance between brand building and commercial accountability. Marketing P&L Ownership & Operating Rigor Own the marketing P&L and manage the Marketing department budget with financial discipline and strategic prioritization. Establish performance frameworks, KPIs, and reporting rhythms aligned with company revenue and margin goals. Use data to inform decisions, assess trade-offs, and guide investment. Partner closely with Finance and Executive Leadership to align investment decisions with revenue, margin, and growth objectives Organization, Talent, and Executional Leadership Build and lead a high-performing, best-in-class marketing organization. Develop talent, manage agencies and partners, and ensure consistent, high-quality execution across all marketing functions. Represent Homecourt as a cultural ambassador, building a best place to work workplace. OUR IDEAL CANDIDATE 15years of senior marketing leadership (in-house) experience within luxury, home, beauty, personal care, or wellness CPG Proven ownership of brand strategy, product marketing, and omnichannel growth Experience supporting DTC, wholesale, and partnership-led distribution. Strong creative judgment paired with analytical and financial rigor. Comfortable operating at both strategic and executional levels Track record of building and leading high-performing teams and brands. CPG experience is mandatory. WHY THIS ROLE This role offers the opportunity to shape a brand with long-term ambition, influence the full product and customer lifecycle, and work in close partnership with the executive team and co-founders to guide the next phase of growth. WHAT WE OFFER Competitive compensation Annual bonus 100% employer-covered health, dental, and vision insurance 401(k) with 4% company match Unlimited PTO, plus sick leave Generous Parental leave Company holidays Hybrid work model based in Marina Del Rey Cell phone reimbursement 50% Employee discount on all Homecourt products We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran status, or any other status protected by applicable law. Homecourt is committed to providing reasonable accommodation to qualified individuals with disabilities in the application or interview process, and for essential job functions. If you need assistance or accommodation, please contact careers@homecourt.com recblid 220xeg0y7wu6zfxbziicnrcedn3571