Intention Healthcare is a division of Essen providing physician house calls, and it is the largest provider of house calls in New York. We provide compassionate medical care and care management services to ensure that our over 22,000 disabled and otherwise homebound seniors can live safely, comfortably, and with dignity in their homes.
The Growth Operations Director will be responsible for driving both organic and inorganic growth of two programs: an ACO program focused on high needs patients, and GUIDE program focused on families struggling with Dementia. This is both an internal- and external-facing role. Internally, you'll be working with an inside sales team to educate Essen colleagues and patients about this program to drive enrollment; externally, you'll work with partners to open up new referral sources and to ensure a smooth process and patient experience for new-to-the-practice patients and their referring providers.
- Manage an inside sales team to drive both productivity and conversion rate targets. Bring rigor to how we think about and manage a quantity / quality tradeoff.
- Redesign our "patient sales funnel" Develop and implement one or more "sales playbooks" to ensure the right person is reaching out to the right prospect at the right time with the right message.
- Conduct weekly call reviews with the team to provide continuous coaching and improvement
- Work with Marketing to refine our collateral and develop a distribution strategy.
- Meet with other medical providers and CBOs to establish partnerships which drive growth and deliver patient access to needed services.
- Design and conduct "in-service" presentations and trainings for partner organizations in order to encourage referrals
- Conduct research on analogous and/or competing organizations to inform our strategy and pitch
- Work with colleagues across the Essen ecosystem to better integrate our approach to common patients to reduce confusion and improve patient experience and program uptake.
- Understand compliance issues related to how the program is discussed and pitched, and ensure your team's and our partners' conversations remain within the "rules of the road."
Associates degree, Bachelor's degree, or above
3+ Experience in health care and/or social work, 7+ years in consulting/growth/sales roles
Experience managing front-line sales, enrollment, care management, or outreach teams
Experience with both B2B and B2C sales / account management
Familiarity with Electronic Health Records (EHR) and health insurance terminology
Skills & Competencies
Strong communication and public speaking skills
Excellent sales or persuasion skills
Cultural sensitivity and ability to work with diverse, underserved populations
Ability to function in a fast-paced environment, to be held accountable for high performance standards, and to deliver against targets and KPIs
Proficiency in Microsoft Excel, including past experience developing dashboards to monitor performance based on spreadsheet reports and/or worklists
Proficiency in developing and giving presentations to partners and managing strategic relationships
Compensation & Benefits
Pay: $75,000-85,000 base, OTE Bonus: 65% of base
Job Type: Full-time, 4 days / week onsite
Essen Health care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population.
Associate Director of Growth Operations • Bronx, NY, United States
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