MEDIA EXECUTIVE (ASSO) - WKYT

Media Executive (Asso) - Wkyt Job Category: Sales Requisition Number: MEDIA015897 Location: Lexington, KY 40509, USA Job Summary WKYT-TV has an exciting opportunity for a Multimedia Executive to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses. This role develops new revenue, focused on the customer's return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets. Responsibilities Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis. Develop advertising solutions for new customers that deliver results to their customers. Upsell customers by providing proof of performance and solid results. Work target accounts in the pipeline at all times. Replenish as these accounts emerge. Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge. Conduct Needs Analysis and account reviews to uncover the customer's most essential needs. Able to demonstrate product knowledge and value to their customers. Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel. Effectively negotiate with customers to meet a winning return on investment. Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make‑goods posts, and aging/collections. Create and deliver formal written and verbal presentations to clients. Use CRM (Matrix) to manage day‑to‑day activity, build a pipeline, and ensure execution. Qualifications Bachelor's or equivalent combination of education and experience. 3‑5 years related experience preferred. Excellent communication and customer service skills. Must be knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required). Team player who can produce quality results and work with a variety of internal and external customers. Candidate should be creative, flexible, and able to adapt to industry change. Strong organizational skills and the ability to work effectively in a fast‑paced, deadline‑driven environment. Additional Information Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr