Senior Manager, Marketing Operations Systems and Automation

Senior Manager, Marketing Operations

We are seeking a Senior Manager, Marketing Operations to own the systems, workflows, documentation, and automation needed to make Marketing Operations more scalable, reliable, and AI-enabled. This role will help modernize how Marketing Ops works by improving marketing systems governance, reducing process and technical debt, and identifying practical opportunities to simplify or automate manual GTM workflows.

The ideal candidate brings deep hands-on experience with marketing automation, data quality, workflow design, and cross functional GTM operations. They should be comfortable working across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to improve how GTM work gets done. This includes clarifying ownership, improving documentation, reducing manual work, and building more scalable systems and workflows.

Key Responsibilities

• Own governance, documentation, and operational health for core marketing systems, including Marketo and adjacent GTM tools.
• Identify and reduce technical debt across marketing-owned systems, integrations, workflows, field/process governance, and recurring operational processes.
• Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity.
• Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management.
• Partner across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to clarify ownership, requirements, and handoffs for shared GTM workflows, including enrichment, routing, lifecycle processes, data quality, and CRM handoffs.
• Triage systems and workflow issues, identify root causes, and coordinate resolution with the right owners.
• Identify high-friction manual workflows that can be simplified, automated, or AI-assisted, and translate those opportunities into clear requirements, owners, dependencies, risks, and success measures.
• Create and maintain enablement materials and documentation that help marketers, sales partners, and internal operators understand how to use systems, follow key workflows, and submit requests correctly.
• Support adoption of AI-assisted workflows across Marketing Ops, with a focus on measurable improvements in manual effort, cycle time, QA, documentation, or operational consistency.

Required Experience/Skills

• 7+ years of experience in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or a related function, preferably in B2B SaaS or a complex enterprise GTM environment.
• Deep hands-on experience with Marketo or a comparable marketing automation platform, including governance, admin standards, program architecture, troubleshooting, and scalable process design.
• Strong working knowledge of Salesforce and common GTM systems, integrations, lifecycle processes, routing/enrichment workflows, and data flows.
• Proven experience improving marketing systems governance, process documentation, workflow design, data quality, and operational scalability.
• Experience with GTM automation, enrichment, or workflow tools such as Glean, Clay, ZoomInfo, Common Room, Workato, Qualified, 6sense, or similar platforms.
• Practical experience using automation and/or AI tools to improve workflows, documentation, QA, troubleshooting, analysis, or operational throughput.
• Ability to translate ambiguous business needs into clear process, system, automation, or documentation requirements.
• Strong written communication and documentation skills, with a bias toward scalable systems over one-off fixes.
• Strong cross-functional partnership skills, including the ability to work effectively across Marketing, Sales, Sales Ops, Web, internal systems/data teams, and technical stakeholders.

U.S pay range $114,000 $142,000 USD

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you're not just building the future - you're an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com

What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights . We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.

To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.