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Alpine Solutions Group
Director of Digital OperationsAlpine Solutions Group • Cambridge, MA, US
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Director of Digital Operations

Director of Digital Operations

Alpine Solutions Group • Cambridge, MA, US
28 days ago
Job type
  • Full-time
Job description

Director Of Digital Operations

The Director of Digital Operations will lead the execution, optimization, and governance of digital marketing operations across commercial and patient-facing initiatives. This role is responsible for ensuring seamless day-to-day delivery of digital programs while also driving transformation and standardization across marketing operations processes in a regulated pharmaceutical environment.

This position combines business-as-usual operational leadership with a strong transformational mandate to improve how digital and marketing operations are executed.

Key Responsibilities

1. Digital & Marketing Operations (Business-as-Usual)

  • Lead end-to-end digital operations, including website management, campaign execution, and customer journey delivery
  • Oversee ongoing marketing operations, ensuring campaigns and digital initiatives are delivered on time and aligned with business goals
  • Manage internal teams and external partners/agencies responsible for execution
  • Ensure smooth coordination across web, campaign, and database marketing functions
  • Maintain governance over all incoming work, including websites, campaigns, and omnichannel programs, ensuring quality and performance against plan

2. Transformation & Process Optimization

  • Identify opportunities to improve and streamline marketing operations processes
  • Introduce standardized workflows, templates, and documentation practices
  • Drive efficiency in how websites are updated, campaigns are executed, and digital work is delivered
  • Partner with stakeholders and vendors to bring forward new ideas, tools, and innovative approaches
  • Lead efforts to modernize and scale the marketing operations ecosystem

3. Omnichannel & Ecosystem Leadership

  • Oversee the full marketing operations ecosystem, including web, content, and campaign channels
  • Ensure alignment and integration across omnichannel touchpoints
  • Optimize how campaigns connect to web and customer engagement experiences
  • Manage the interplay between platforms, partners, and delivery teams

4. Platform & Delivery Governance

  • Provide oversight for digital platforms and tools, including:
    • Salesforce Marketing Cloud
    • Adobe Experience Manager
    • Veeva Vault
    • Web CMS and database marketing systems
  • Ensure operational excellence, compliance, and scalability across all platforms
  • Establish and enforce best practices for campaign and web operations
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Director of Digital Operations • Cambridge, MA, US

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