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Southern Glazer’s Wine & Spirits
CR - Brand Activation RepresentativeSouthern Glazer’s Wine & Spirits • Shirley, NY, US
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CR - Brand Activation Representative

CR - Brand Activation Representative

Southern Glazer’s Wine & Spirits • Shirley, NY, US
30+ days ago
Job type
  • Full-time
Job description

Overview

The Brand Activation Representative is a non-exempt position responsible for working with the On-Premise Sales Department to execute brand initiatives/programming for the product portfolio. The Brand Activation Representative must understand and assist in the execution of programs and objectives that effect the sales department.

Primary Responsibilities

  • Build and maintain relationships with key stakeholders (i.e. bartenders, bar managers, etc.) at targeted on premise accounts
  • Work closely with Trade Marketing, On Premise Sales team to implement focus account goals and objectives for the assigned territory
  • Manage scheduling, set up, execution and tracking of on-premise promotions/samplings in coordination with the Trade Marketing framework
  • Work closely with On Premise Sales team to carry out strategy per account and implement program activities
  • Proactively seek new and relevant on-premise account opportunities (consider venue type target) and feedback/inform trade marketing on competitive activity and new ways to win
  • Know, understand, and adhere to the on-premise state regulations for assigned territory
  • Ensure high quality service levels (report to promotions/samplings on time, ensure all point-of-sale material is up and easily accessible
  • Complete all requested surveys to monitor objective achievement

Additional Primary Responsibilities

Minimum Qualifications

  • Above average math and analytical skills
  • Excellent oral and written communications skills (Interacts well with Internal & External Customers)
  • Excellent computer skills in all sales programs
  • Excellent organizational skills
  • Enthusiastic, Team player interested in positive company growth
  • Experience in building relationships with bartenders, bar/restaurant managers
  • Experience executing marketing programs relevant for on premise accounts
  • Accountable for distribution targets and quality of trade marketing/sampling program execution
  • Trendy, in the know, personal passion for cocktail scene, knowledgeable about trends
  • Must be 21+
  • Bachelor's degree or equivalent in Business, Marketing or Organizational Management is preferred. A minimum of some college course work completed is required

Physical Demands

  • Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs
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CR - Brand Activation Representative • Shirley, NY, US

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