Senior Manager Digital Marketing Strategy

Senior Manager Digital Marketing Strategy

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestl USA, we're all working towards the same goal to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity and responsibility to be there for every moment in our consumers' lives. Joining Nestl means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship.

The Senior Manager, Digital Shelf, Amazon is responsible for defining strategy and driving execution of Nestl's Digital Shelf across Amazon globally, ensuring best-in-class performance in product discoverability, content effectiveness, and shopper conversion across all Nestl categories and markets. This role owns the end-to-end digital shelf ecosystem, including content, search, data, tools, and capabilities, integrating strategic leadership with hands-on execution excellence to drive improved discoverability, conversion, and sales performance. The Senior Manager partners cross-functionally with Brand, Sales, Content, and Analytics teams to embed digital shelf excellence into the organization and scale measurable business impact globally. This role will be based in Arlington VA or Seattle WA.

Primary Responsibilities

• Digital Shelf Strategy & Governance
• Content, Data & Conversion Excellence
• Search & Discoverability Leadership
• Execution, Audits & Experimentation
• Digital Merchandising, Tools & Ecosystem Ownership
• Capability Building & Operating Model
• Team Leadership & Stakeholder Engagement

Requirements

Bachelor's degree required; MBA preferred. 8 to 10+ years of experience in eCommerce, Digital Shelf, or Digital Marketing Strategy. Deep expertise in the Amazon ecosystem (search, content, conversion drivers). Strong understanding of shopper behavior, SEO, and conversion principles. Experience with digital analytics tools and performance measurement. Proven ability to lead cross-functional initiatives and influence stakeholders in complex, matrixed environments.

Skills & Competencies

Strategic Vision & Digital Shelf Leadership Content, SEO & Conversion Optimization Expertise Enterprise Capability Building Results Orientation & Data-Driven Decision Making Influencing without Authority Building High-Performing Teams Exceptional project management and communication skills Proven ability to translate data into clear, action-oriented business insights and drive measurable performance improvements

The approximate pay range for this position is $190,000 to $205,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.

It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home. The Nestl Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at Job Requisition: 409658