Regional Business Director

Location: Florida or Carolinas

Workplace Category: Remote

Travel Required: 60%

Direct Reports: Yes

Pay Range: $118,400 - $174,000

Visa Sponsorship:

Relocation: Yes

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Drive regional growth through active dealer acquisition, development, and retention while delivering a high-touch, field-based partnership experience. Own execution of revenue, margin, and share objectives by leading and coaching Business Development Managers (BDMs) in-market. Maintain a strong field presence with dealers and the network across Southeastern US to directly influence performance, resolve issues, and identify growth opportunities utilizing Mercury products.

Candidates must be located within the designated dealer territory of responsibility, which includes the Carolinas, and Florida.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Manage the day-to-day activities of assigned Business Development Managers, ensuring strong field execution and accountability to regional goals.
• Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners in the field
• Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners
• Maintain an active field presence, regularly engaging with dealers and OEM partners to drive performance, identify opportunities, and resolve issues in real time
• Oversee onboarding and hands-on, on-the-job training of BDMs to ensure readiness to execute and effectively manage dealer relationships
• Assess performance of BDMs in-market and develop targeted coaching and development plans aligned to regional performance needs
• Partner closely with the Mercury OEM team and actively share dealer conquest and growth responsibilities with BDMs through direct field engagement
• Collaborate with sales leadership to evaluate market needs and trends.
• Report regularly to leadership on competitive products, programs, and market dynamics based on field observations and customer feedback
• Proactively resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management in the field
• Develop and maintain strong working relationships with key dealers through consistent in-person interaction and follow-up
• Establish and sustain open communication with local OEM boat representatives, ensuring alignment on market activity and opportunities
• Assess issues within the region, resolving where possible and report back to upper management when follow up is required
• Partner with category management on current products and support successful execution of new product introductions
• Represent Mercury at national and regional shows, actively engaging customers, promoting products, and generating sales opportunities
• Recruit, develop, and retain top talent, building a high-performing, execution-focused field sales team
• Serve as a cross-functional bridge across sales, service, and marketing, supporting program execution, resolving customer issues, and ensuring consistent, aligned communication to the dealer network

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree desired
• Track record of exceptional sales performance with the demonstrated ability to discover business opportunities
• 5-10 years working with a dealer organization or equivalent
• A documented track record of success within the marine or power sports industry with knowledge of marine industry dealer or related organization
• Verbal and written skills necessary to effectively communicate within Mercury and within the dealer network -- Excellent organizational skills are a must
• Ability to understand the market and apply inputs into a regional demand plan that drives production; Possess a high level of business acumen
• Ability to work with diverse personalities while remaining tactful, professional, and flexible
• Ability to coach and motivate field staff
• Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor

Preferred Qualifications:

• Good working knowledge of Mercury & related products
• Prior Marine Industry experience
• Basic Marine Technical & Product Knowledge
• Bilingual proficiency in English and Spanish (written and verbal) preferred.
• Solid presentation skills
• Willingness to 'take responsibility' and get the job done under any circumstances
• Working knowledge of the law as it pertains to sales and advertising
• Leadership & interpersonal skills
• Knowledge of policy administration
• Ability to understand, develop, and manage a budget
• Advanced Computer Skills in Microsoft Applications and ability quickly adapt to job specific programs and processes

The anticipated pay range for this position is $118,400 - $174,000,annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found .

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with

About Mercury:

Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact for support.

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