Digital Media And Communications Manager
The Washington State Board for Community and Technical Colleges (SBCTC) is seeking qualified applications for the position of Digital Media and Communications Manager. This is a redesigned position that reports to the SBCTC Communications Director. The incumbent plans, creates, and manages digital media that is clear, engaging, and accessible. They use social media, visual design, video, and photography to share information, tell meaningful stories, and support understanding across the system. The role plays a key part in shaping how our audiences experience SBCTC's digital presence. The Digital Media and Communications Manager position is an administrative exempt position headquartered in Olympia; however, some hybrid work can be negotiated.
Instead of a traditional cover letter, please draw from your experiences and ideas and share a proposal for the following scenario. Note: Please keep your response to less than two pages. We are interested in your thought process, strategic approach, and how you would use the available tools and resources. A high-level proposal is all that's needed.
Scenario You're the Digital Media and Communications Manager for SBCTC. Agency leadership asks you to develop and launch a digital communications campaign that highlights an unfamiliar program. Assume this program serves an important group, but many people-including SBCTC staff and external audiences-aren't familiar with it.
Money and capacity are tight, so this campaign needs to leverage the tools and resources SBCTC already has. This includes:
- Adobe Creative Cloud Suite for graphics, video, and photos
- A camera with recording capabilities
- Facebook, Bluesky, and LinkedIn accounts, with about $200 for boosting
- Newsletter templates for internal and external audiences
- Established channels for communicating to SBCTC staff, college presidents and other leadership, college faculty and staff, Tribes, and state and local partner
- Agency style and brand guides
- SBCTC website and analytics tool
- Support from subject matter experts and SBCTC leadership
Your proposal Drawing on what you learned from the job posting and the responsibilities of this position:
- How would you approach this request?
- What components would you include in the campaign and why?
- How would you ensure the messaging is meaningful, accessible, and inclusive?
- How would you measure success?
- What questions would you ask before developing and launching the campaign?
Interested candidates may apply by submitting the following items:
- Online Application
- Cover Letter
- Detailed rsum of all educational and professional experience that demonstrates how you meet the qualifications.
- Attach list of at least three professional references (including current supervisor) with contact information. References are typically contacted after interviews.
Contact Pamela J. Kelly Human Resource Consultant 4 pkelly@sbctc.edu 360-704-4301
Submitted applications are the property of SBCTC and will not be returned.
Prior to new hire, the finalist for this position will be subject to a criminal background check as a condition of employment. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Candidates who are offered a job with SBCTC must possess work authorization that does not require sponsorship by the employer for a visa now or in the future. SBCTC complies with the employment eligibility verification requirements of the federal government eligibility verification form I-9. The selected candidate must be able to provide proof of identify and eligibility to work in the United States consistent with the requirements for that form.