Sr. Manager, Marketing Operations and Technology

Sr Manager, Marketing Operations and Technology

To support our next chapter of growth, Active Minds is seeking a Senior Manager of Marketing Operations & Technology to serve as the operational anchor for our Marketing Communications team. Because we manage a growing volume of complex projects, events, and campaigns simultaneously, we need a leader who can orchestrate scalable workflows, clear project bottlenecks, and keep our teams aligned and on schedule. In this role, you will oversee our project management processes and ensure our primary MarTech platforms are fully integrated and optimized. By pairing strong project management practices with effective digital tools, you will provide the structural support and processes our MarComm team needs to execute bold ideas and mission-driven strategies. Additionally, you will help the organization stay ahead of emerging digital trends and AI capabilities. If you thrive on organizing Martech systems and optimizing processes that allow a mission-driven team to scale its impact, we'd love to hear from you.

ABOUT ACTIVE MINDS

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all.

Key Responsibilities

• Marketing Project Management and Workflow Architecture
  • Scale Impactful Workflows: Develop, optimize, and scale project management workflows within ClickUp to seamlessly guide omni-channel campaigns, events, creative content, and digital media production from initial concept to execution.
  • Campaign Trafficking & Resource Management: Act as the central heartbeat of marketing delivery. Proactively manage timelines, capacity, resolve bottlenecks, align cross-functional resources, and oversee the trafficking and deployment of paid advertising, digital media, and creative assets to ensure deadlines and budgets are met.
  • Build the Operational Playbook: Establish, document, and champion a unified marketing playbook of Standard Operating Procedures (SOPs). This will foster brand governance, ensure channel consistency, and eliminate manual friction so the team can focus on driving impact and achieving organizational goals.
  • Cross-Functional Collaboration: Serve as the primary organizational conductor, streamlining communications and aligning priorities between MarComm, IT, Programs, Development, Operations and partners and stakeholders.
• MarTech Strategy and System Enablement
  • Future-Proof the Tech Stack: In close partnership with IT, develop and execute a forward-looking MarTech roadmap. Ensure our marketing automation, content management systems, website, lead generation tools, and social infrastructure scale effectively alongside our growing national presence.
  • CRM Governance & Data Integration: Serve as the primary marketing administrator for ClickUp, Sprout Social, and Salesforce CRM data integrations. Conduct regular system health audits to maintain data hygiene, ensure seamless data synchronization between systems, and optimize user licensing.
  • Advertising & Channel Enablement: Configure and maintain the technical backend of our marketing ecosystem to support digital advertising tracking, custom landing page conversion funnels, pixel tracking, and targeted audience segmentation within the CRM.
  • Trend & AI Adoption: Stay on the pulse of emerging marketing technologies, website optimization strategies, and practical AI capabilities. Continuously identify, vet, and pilot new tools that can amplify the MarComm team's reach, performance, and efficiency.
  • Team Leadership & Digital Literacy: Design and lead continuous training sessions to demystify complex workflows, increase software adoption, and champion ongoing technical enablement across the marketing department.
• Performance Tracking and Dashboard Management
  • Operational & Marketing Dashboards: Build and maintain real-time, actionable dashboards to track projects, resource utilization, and asset delivery pipelines.
  • Unified Performance Reporting: Partner across the MarComm to synthesize marketing analytics from our website, digital advertising accounts, social platforms, and Salesforce CRMturning raw data into actionable insights that optimize ROI and shape future campaign strategies.
  • Vendor Ecosystem Management: Lead the relationships, contract evaluations, and troubleshooting with track MarTech platforms to maximize our organizational investments.

ABOUT YOU

• 58+ years of progressive experience in Marketing Operations, MarTech management, or technical project management within a fast-paced non-profit, corporate or agency environment.
• At least 5+ years of hands-on experience embedded within a marketing department or advertising agency, specifically balancing creative project management with rigorous systems administration.
• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field (or equivalent practical experience).
• Power-user proficiency in ClickUp (or in tools like Asana).
• Deep, hands-on familiarity with digital architecture, media tracking, website analytics, Google analytics, and marketing automation integration, and Salesforce CRM.
• Robust experience managing enterprise social media suites (specifically Sprout Social).

You need to have:

• Strong, practical understanding of project management frameworks specifically for creative, content, and marketing teams.
• A natural troubleshooter with the technical fluency to independently diagnose and solve API or integration glitches between disconnected platforms.
• Exceptional communication skills with a proven ability to manage complex stakeholder expectations, resolve operational conflicts, and influence without direct authority.
• Project Management Professional (PMP) or Certified ScrumMaster (CSM) designations are highly preferred.

OUR CULTURE

Active Minds is a place where every employee matters. We value diverse perspectives, radical authenticity, and a community-driven approach. We dream big, offering flexibility to staff while we work to achieve our mission. As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and life/work balance. Active Minds is an equal opportunity employer that works to advance racial equity and social justice in an increasingly multicultural and globally connected world. We value diverse experiences, including with regard to educational background, intersectional identities, and lived experiences. We make a particular effort to recruit people of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities. Active Minds encourages all to apply for our open positions as we depend on a diverse staff to carry out our mission.

COMPENSATION

This position offers an initial range salary of $80,850$91,700 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 4 salary band, and as such, has the potential to grow to $113, 400 over time. FLSA Status: Exempt. Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends. Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.

ACTIVE MINDS RECRUITING PROTOCOLS

• Active Minds will never ask an applicant to send and Active Minds will never send an applicant - a check or any payment or item of value (such as a gift card) in connection with the interview process or job onboarding process.
• Active Minds will never ask for personal information about an applicant (such as their Social Security number or banking information) until the job onboarding process;
• Active Minds will never extend a job offer without first conducting multiple rounds of video interviews. The Active Minds interview/hiring process will always include at least 3 virtual interviews.
• All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team.
• If you are expecting an email from Active Minds, please always verify that the sending domain in the email is activeminds.org and NOT any variation